Business Development Manager
About Me
I am a commercial and B2B marketing professional with more than 18 years of experience in multinational, partner-facing environments. My background combines business development, channel execution, field marketing, product visibility, customer education, and digital project coordination.
I have worked extensively with distributors, retail and pharmacy networks, professional accounts, sales teams, marketing teams, trade stakeholders, digital teams, and external partners. I focus on turning business priorities into local campaigns, partner enablement actions, trainings, events, materials, CRM follow-up, and measurable commercial growth.
My experience includes channel and partner marketing, demand generation, account growth, and digital/CRM work. I have used tools such as Salesforce, Veeva, Power BI, Pitcher, Einstein Analytics, HubSpot, SAP, and Google Analytics to support reporting, insights, and execution.
I have held business development and medical representative roles in ophthalmology and healthcare-related markets, where I managed key accounts, supported product adoption, coordinated educational activities, and contributed to market-share growth. I have also worked on local marketing, promotional actions, and customer engagement initiatives.
In earlier roles, I supported broader commercial, marketing, PR, rebranding, SEO, social, and e-commerce projects, including collaboration with design, frontend, backend, and UX/UI contributors. This gave me a strong cross-functional perspective and practical experience in digital project coordination.
I bring a technical and analytical mindset through my academic background in Economic Cybernetics, Statistics, and Economic Informatics. I am now targeting channel marketing, partner marketing, partner business, account management, and tech-oriented B2B roles, with a transition toward broader SaaS and partner ecosystem growth.
Skills
Project ManagementSalesforceCRMBusiness DevelopmentAccount ManagementStakeholder ManagementRelationship BuildingReportingLead GenerationHubSpotForecastingGoogle AnalyticsSAPCampaign ManagementSocial Media MarketingDemand GenerationEvent Management
Education
Master’s Degree in European Studies and International Affairs
Bachelor’s Degree in Economic Cybernetics, Statistics and Economic Informatics
Experience
Drive B2B commercial and local marketing initiatives across ophthalmology, optical retail, pharmacy, distributor, and healthcare-related channels. Partner with key accounts, retail stakeholders, distributors, and internal teams to improve product visibility, strengthen recommendation behavior, support sell-out, and activate local opportunities. Coordinate trainings, educational sessions, product presentations, customer activations, and event participation. Support digital marketing projects including website content, MyAlcon Fitting Hub, Dry Eye Test & Buy app, local content adaptation, eContent activation, customer-facing materials, approval follow-up, and campaign coordination. Use Salesforce, Pitcher, Einstein Analytics, Power BI/reporting dashboards, customer feedback, and competitor monitoring to prepare insights and recommendations.
Managed a high-value portfolio of ophthalmologists, optical stores, pharmacies, clinics, and business partners. Implemented local promotional actions, educational initiatives, product discussions, round tables, and customer engagement activities. Built long-term relationships with KOLs and professional stakeholders and translated customer needs and competitor activity into growth actions. Achieved #1 market share in Bucharest for a flagship product through structured relationship-building and strong field execution.
Managed multi-specialty account relationships across doctors, pharmacies, and healthcare stakeholders. Supported product uptake through structured planning, presentations, and consistent follow-up. Contributed to early digital and cross-functional marketing initiatives and monitored territory performance, customer feedback, and competitor activity to inform action plans and field priorities.
Managed professional client portfolios, distributor-related relationships, product presentations, congress participation, CRM tracking, forecasting, and market-share growth across complex territories.
Managed professional client portfolios, distributor-related relationships, product presentations, congress participation, CRM tracking, forecasting, and market-share growth across complex territories.
Coordinated PR, rebranding, and marketing projects involving design, frontend, backend, and UX/UI contributors. Supported B2B pharmaceutical marketing campaigns and client communication.
Supported digital marketing, customer acquisition, SEO, social, e-commerce initiatives, Google Analytics reporting, app/product launch coordination, and collaboration between business, marketing, UX/UI, and development teams.
Worked with SAP-related stock, distribution, and business-process workflows, building early exposure to ERP systems, operational accuracy, and data-protection/cybersecurity awareness.