I am a commercial and B2B marketing professional with more than 18 years of experience in multinational, partner-facing environments. My background combines business development, channel execution, field marketing, product visibility, customer education, and digital project coordination.
I have worked extensively with distributors, retail and pharmacy networks, professional accounts, sales teams, marketing teams, trade stakeholders, digital teams, and external partners. I focus on turning business priorities into local campaigns, partner enablement actions, trainings, events, materials, CRM follow-up, and measurable commercial growth.
My experience includes channel and partner marketing, demand generation, account growth, and digital/CRM work. I have used tools such as Salesforce, Veeva, Power BI, Pitcher, Einstein Analytics, HubSpot, SAP, and Google Analytics to support reporting, insights, and execution.
I have held business development and medical representative roles in ophthalmology and healthcare-related markets, where I managed key accounts, supported product adoption, coordinated educational activities, and contributed to market-share growth. I have also worked on local marketing, promotional actions, and customer engagement initiatives.
In earlier roles, I supported broader commercial, marketing, PR, rebranding, SEO, social, and e-commerce projects, including collaboration with design, frontend, backend, and UX/UI contributors. This gave me a strong cross-functional perspective and practical experience in digital project coordination.
I bring a technical and analytical mindset through my academic background in Economic Cybernetics, Statistics, and Economic Informatics. I am now targeting channel marketing, partner marketing, partner business, account management, and tech-oriented B2B roles, with a transition toward broader SaaS and partner ecosystem growth.
