Sr. PPC Manager specializing in complex unit economics, long-cycle attribution, and AI-enabled automation. Expert in CAC/LTV optimization, automated feedback loops, and incrementality testing across offline high-ticket funnels. Combines deep analytical rigor with hands-on automation to build scalable, self-optimizing growth systems.
Deployed AI-driven campaign optimization using Claude Code CLI and n8n, reducing manual intervention by 70%. Built automated ROAS guardrails that pause underperforming ad sets within 2-hour windows. Designed geo-based incrementality tests proving 23% lift from paid media vs. organic baseline. Automated weekly reporting via Looker Studio and BigQuery pipelines, saving 12 hours per week.
Architected multi-touch attribution model integrating offline sales data with digital touchpoints. Led CRO experiments achieving 34% improvement in landing page conversion rates. Built in-house growth operations team, transitioning from agency-dependent to self-sufficient model. Reduced blended CAC by 28% through channel mix optimization and predictive budget allocation.
Managed full-funnel optimization across Meta, Google, and LinkedIn with $1M+ annual spend. Outperformed competitor benchmarks by 40% on cost-per-qualified-lead metrics. Proved campaign incrementality through matched-market testing across 3 UAE regions. Built automated lead scoring system integrating Salesforce with BigQuery predictive models.
Implemented marketing automation workflows reducing lead response time from 24 hours to 5 minutes. Developed behavioral trigger campaigns increasing lead-to-viewing conversion by 45%. Built lead scoring framework prioritizing high-intent prospects for sales team.
Managed multi-vertical growth marketing campaigns across real estate, education, and healthcare.
Bachelor of Business Management, Marketing
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