Jekaterina Afanasjeva

Performance Video Creator | Social Media & Paid Ads Strategist | AI-Enhanced Content

Location
Riga, Latvia
Desired Salary
Unspecified
Work preference
Remote Only
Relocation
Open to relocate
Links
Not set
Status
Open to offers
Field / Industry
Creative & Design
Job Level
Senior

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About Me

Performance-focused video designer with 7+ years of experience creating high-impact video content for SaaS products, mobile apps, and global digital brands. Delivered performance and viral creatives for TheSoul Publishing, Crayola, and 5-Minute Crafts, reaching 500M+ views worldwide. Strong background in paid social video ads, short-form content, AI-generated production, and growth-driven creatives optimized for user acquisition and engagement.

Skills

JiraAnalyticsFigmaSlackCanvaOptimizationAsanaPhotoshopIllustratorTrelloAfter EffectsMeta AdsUser AcquisitionUnityMotion DesignSaaS MarketingGeminiCreative StrategyPaid SocialQlikBlenderPremiere Pro3D DesignDaVinci ResolveKling

Experience

Performance Creative AI Video Specialist (Paid Social / SaaS) @ Nutrameg
Aug 2025 - Present

Created 600+ performance video ads for a health tech SaaS startup mobile app, driving user acquisition and revenue. Developed viral, scroll-stopping hooks and videos using psychological triggers, trend analysis, and AI-powered tools. Led competitive and market research, produced UGC-style, animated, explainer, and hybrid creatives, and executed end-to-end video production including scriptwriting, AI content generation, editing, and motion design.

Multimedia Designer @ Freelancer
Jul 2024 - Jul 2025

Developed a 3D model of a digital pet tag in Blender for a UK-based platform, created social media assets and short promotional videos, and produced 3D models to generate synthetic data for an object recognition machine learning project.

Video Designer @ The Soul Publishing
Nov 2021 - Jun 2024

Developed and produced end-to-end viral ASMR concepts for YouTube Shorts, generating 102M views for Crayola. Created motion design packages and over 540 minutes of published video content for 5-Minute Crafts. Designed and executed viral video strategies and created motion design assets and promos for social media.

Education

Immanuel Kant Baltic Federal University
Sep 2012 - Jul 2016

Bachelor's degree, Multimedia Journalism

Portfolio not available.

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