Business and marketing professional with experience in growth marketing, e-commerce, startup founding, and financial consulting at OVB Allfinanz. Strong background in data-driven decision making, performance analysis, CRO, paid media, and cross-functional business operations. Multilingual and currently pursuing a Bachelor’s in Business Management & Technology.
Managed Meta Ads campaigns across US, Spain, UK, and Jordan markets. Optimized audience targeting and budget allocation, conducted CRO audits using Microsoft Clarity, and built performance dashboards tracking CAC, conversion rates, and repeat purchases.
Founded and operated an e-commerce business. Analyzed fulfillment times, acquisition costs, conversion rates, and repeat purchases to improve operational and marketing performance. Built dashboards and used data insights to support scaling decisions and B2B expansion.
Co-founded a natural, plant-based chip startup. Led brand creation, product development, supplier sourcing, go-to-market strategy, D2C and B2B sales, operations, partnerships, and early-stage growth initiatives.
Analyzed client financial data and needs to design personalized solutions. Tracked portfolio performance and client metrics, and expanded managed client portfolios through strategic acquisition.
Bachelor’s program, Business Management and Technology
Bachelor's Program, Business Management and Marketing
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