Content strategy and copywriting professional with 15 years of experience across long-form SEO, advertising copy, email, social, print, brand voice, internal communications, and team leadership. Built and led an AI-assisted SEO publishing pipeline at scale, with strong focus on tone consistency, accuracy, and editorial quality control.
Led the content strategy behind an AI-assisted SEO publishing pipeline producing around 300 articles per month. Managed annual content budget, coordinated media planning, built editorial standards, AI prompting and editing workflows, and quality control to avoid search engine penalties. Also managed event speaker photography and supervised a copywriter.
Wrote long-form SEO articles, advertising copy, email marketing, social media, touchpoint messaging, print, and internal HR communications across e-commerce and marketplace channels.
Managed social media, wrote and published company blog content, and organized monthly industry events with PPC speakers.
Handled PR and social media for a smartphones and tablets brand. Created press materials, media relations, marketing and sales copy, campaign reporting, social media presence, visuals, Facebook apps, and product presentation videos.
Handled copywriting and social media management for an international client portfolio, including website content, SEO implementation, client social media presence, and monthly reporting.
Managed PR and event coordination for a music and live events company, including press materials, media relations, social media, event visuals, print materials, and artist management.
Wrote technology reviews and daily news in Romanian and English, making technical content accessible for an international audience.
Supported client service work on Toyota and Lexus, handled briefs, and learned cross-functional agency workflows.
Handled customer collections via inbound and outbound calls.
Edited and translated automotive content for the Romanian edition of Top Gear magazine.
Bachelor of Communication and Public Relations, Communication and Public Relations
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