I help founders and product teams decide what to build or change, and why. My work connects product strategy and commercial decisions with UX and service design, so the experience fits customer needs and the business behind it.
Commission product strategy and discovery as a complete engagement, or continue from a clear direction into UX, a working prototype and user testing. Discovery covers the idea, customer needs, alternatives, feasibility and operating costs, with a written recommendation and a clear next step.
For build engagements, I lead the strategy, product management and development directly. Customer evidence and business priorities guide scope and tradeoffs; UX and service design account for the people, processes and systems around the experience. I use AI-assisted development to build and refine the product, with testing, infrastructure and handover defined in the proposal.
I also work as a strategic advisor or fractional product and UX leader, taking responsibility for direction, priorities, delivery decisions and quality over time. Service design and workflow implementation address recurring problems across customer touchpoints, internal processes and handoffs. AI workflow implementation introduces AI into that work with clear user controls and operating responsibility.
Based in Dubai, working across the UAE, GCC and internationally. I bring 11+ years across product, UX, design and operations, and an MBA with High Honors from Boston University.
Services and enquiries: https://www.mghachem.com/services/
Independent consulting practice covering product strategy, product management, UX and service design for founders and product teams across the UAE and EMEA. Engagements include standalone strategy and discovery, fractional product and UX leadership, strategic advisory, and scoped prototype development and testing. I also design and implement service workflows and applied AI. Historical fractional client assignments are listed separately below.
Fractional client engagement through my consulting practice. Led product modelling, UX architecture and AI-assisted front-end implementation for complex product workflows, producing testable prototypes and development handoff artifacts. Built an internal operations tool and developed structured AI-assisted workflows for discovery, prototyping, implementation planning and QA support.
Fractional client engagement through my consulting practice. Led product design and helped connect customer needs, commercial priorities and delivery decisions. Rebuilt workflows around modular product patterns and clearer handoffs to reduce repetitive design work and support product delivery.
Fractional client engagement through my consulting practice. Translated complex workflows into scalable product experiences and investigated customer needs through user interviews and workflow research. Used the findings to inform product priorities, interaction design and development handoffs.
Worked on a B2B and B2B2C e-commerce SaaS platform. Conceived and product-managed a zero-code website builder, improved UX and information architecture, increased organic traffic, and reduced implementation friction.
Contract visual and experience design work.
Architecture role at BH Engineering.
Architecture internship.
Architecture internship.
Master of Business Administration, Business Administration
Bachelor of Architecture, Architecture
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