Product strategy and operations leader with 10+ years of experience across SaaS, media-tech, and e-commerce. Specializes in connecting product, design, engineering, and operations through workflow design, AI-augmented execution, and systems thinking to improve delivery speed, reduce waste, and drive business outcomes. MBA from Boston University with high honors.
Fractional product, UX, and AI-workflow leadership and advisory for B2B and B2B2C clients across the UAE and EMEA. Led product workflow and AI systems work, head of product design engagements, and senior product design work.
Directed an AI-assisted rebuild of core product workflows into a live, code-backed system with testable prototypes and developer-ready handoffs. Built an internal operations tool solo and developed structured AI-assisted workflows for discovery, prototyping, implementation planning, QA support, and internal tooling.
Supported enterprise contract growth and contributed to significant business impact. Rebuilt workflows around modular product patterns and stronger handoffs, cutting design waste by over 90% and accelerating delivery.
Translated complex workflows into scalable product experiences and drove engagement growth through a platform redesign. Conducted 50+ user interviews and workflow investigations to identify friction and roadmap opportunities.
Worked on a B2B and B2B2C e-commerce SaaS platform. Conceived and product-managed a zero-code website builder, improved UX and information architecture, increased organic traffic, and reduced implementation friction.
Contract visual and experience design work.
Architecture role at BH Engineering.
Architecture internship.
Architecture internship.
Master of Business Administration, Business Administration
Bachelor of Architecture, Architecture
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