CRM / Lifecycle manager with experience across activation, retention, reactivation, conversational automation, segmentation, trigger campaigns, A/B testing, and marketing analytics. Daily user of Customer.io with a strong focus on revenue-generating lifecycle automation and funnel optimization.
Own lifecycle marketing end to end across email, push, in-app, and conversational flows. Build behavior-, stage-, and LTV-based segments, run personalized campaigns, design A/B tests, and measure retention and revenue impact using Customer.io, GA4 server-side, and PostHog.
Launched digital products from scratch including websites and an own delivery service. Owned CRM and retention, guest-base segmentation, trigger and win-back campaigns, repeat-visit analysis, and management reporting.
Led the analytics team and delivered end-to-end analytics for agency clients. Unified site, ads, and CRM data into dashboards and supported channel and budget decisions while setting attribution standards.
Owned click-to-order funnel analytics across ads, site, and CRM. Identified conversion bottlenecks and supported budget reallocation across channels.
Conducted market and competitor research, supported launches, and evaluated promo effectiveness for FMCG and telecom brands.
Provided digital marketing services for small businesses including SMM, websites, paid and targeted ads, and funnel and web analytics setup.
BSc, Marketing & Market Analytics
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