Operations leader and builder with experience across maritime port operations, distribution, marketing, and AI automation. Founded Azequel Strategic Management Services and delivered 25+ operations audits and 30+ automation workflows for SMEs and agencies, reducing manual work by 20–40 hours per week. Background in Mechanical Engineering and Customs Administration, with a focus on systems design, process automation, CRM, dashboards, and operational scaling.
Provides consulting and system-building services to legacy SMEs transitioning to AI-driven operations. Built CRM pipelines and AI sales workflows using GoHighLevel and n8n, created a client knowledge base and template library, and delivered automation audits for 25+ SMEs.
Built AI and workflow automations for marketing agencies and small businesses. Connected GoHighLevel, Google Sheets, and OpenAI for lead qualification workflows, and developed documentation, SOPs, and system health dashboards.
Led operations, finance, and logistics for a petroleum distribution company. Digitized order, dispatch, and inventory tracking through an internal ERP dashboard and introduced automated purchase tracking and SMS notifications.
Created digital marketing and CRM automation systems integrated with social media and loyalty programs. Managed seasonal campaigns, implemented survey-to-feedback workflows, and developed marketing dashboards for ROI and sales reporting.
Built a simplified CRM and email automation system for promo campaigns and repeat-order tracking. Standardized content scheduling templates and monthly performance reports, and coordinated brand visuals and messaging consistency.
Trained 300+ freelancers on positioning, automation tools, and client management systems. Mentored members in automated lead-generation workflows and AI-assisted proposal writing.
Supported a fintech startup’s go-to-market strategy by automating user onboarding and email drip campaigns. Wrote conversion-focused copy integrated with dynamic automation triggers.
Established brand positioning for company campaigns, collaborated on the brand website, and designed the agency’s first workflow template library for internal reuse.
Wrote sales scripts and automation-optimized copy for landing pages and nurture emails. Collaborated with funnel designers to align copy with HighLevel funnel sequences.
Created brand positioning, marketing strategy, and business plan. Assisted in engaging local online groups to gather leads and nurture them.
Assisted in building ad campaign workflows and performance tracking dashboards. Created and designed graphic templates for social media promotions.
Supervised day-to-day port operations, personnel scheduling, and inventory management. Introduced basic digital tracking of logistics schedules.
Certification, Digital Performance Marketing
Digital Performance Marketing Certification.
B.S., Customs Administration
Bachelor of Science in Customs Administration.
B.S., Mechanical Engineering
Bachelor of Science in Mechanical Engineering.
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