Director of Data & Analytics · Member, Franchise Optimization Team Ital'in House
Lead the company’s data function end to end, including analytics, executive reporting, and performance measurement across a 200+ unit franchise network. Core member of the Franchise Optimization Team, using unit-level data to identify underperforming locations, diagnose root causes, and design improvement plans with franchisees. Built and maintain KPI dashboards used by executives and franchise owners for weekly decision-making. Standardized data collection and reporting across all franchise units and translated analytics into pricing, menu/product-mix, and operational playbooks.