About Me
Data and analytics leader with 3 years of experience in the franchising sector. Director of the Data department at Ital'in House, Brazil's largest Italian-food franchise, and core member of the Franchise Optimization Team responsible for improving unit-level performance across the network. Combines hands-on analytics with operational business acumen, translating data into pricing, product-mix, and operational decisions that improve franchisee profitability. Fluent in English; experienced in presenting insights to executives and franchise owners.
Skills
PythonSQLExcelTableauForecastingPower BIGoogle SheetsLookerRoot Cause AnalysisBenchmarkingDeliveryUnit Economics
Experience
Lead the company’s data function end to end, including analytics, executive reporting, and performance measurement across a 200+ unit franchise network. Core member of the Franchise Optimization Team, using unit-level data to identify underperforming locations, diagnose root causes, and design improvement plans with franchisees. Built and maintain KPI dashboards used by executives and franchise owners for weekly decision-making. Standardized data collection and reporting across all franchise units and translated analytics into pricing, menu/product-mix, and operational playbooks.
Education
No education data available.
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