Senior Graphic Designer | Creative Director | Marketing & Communications Team Leader

Held roles including Graphic Designer, Design Coordinator for Colombia and Peru, Design Coordinator for Colombia, Peru, Mexico, and USA, and Team Leader for Global MLM Marketing & Communications. Led brand image and communications across multiple markets, managed multidisciplinary teams of up to 10 people, coordinated international expansion, executed a global rebranding, implemented automation for digital channels, developed event visual identities, and collaborated with IT, Sales, and Events teams.

Led creative and strategic direction for food and beverage brands and entrepreneurial ventures in Miami's multicultural market. Developed visual identities, branding, storytelling, and digital campaigns focused on positioning and customer acquisition. Directed graphic design processes and visual content for social media and advertising, and provided creative consulting to local business owners.

Responsible for design and production of graphic materials for the direct-sales channel of natural products. Managed more than 220 packaging designs, implemented a new corporate website and distributor intranet with responsive design, created new packaging lines, and supported internal communication strategies.

Professional degree in Graphic Design with emphasis in Animation and Digital Arts.

Diploma in Cultural and Creative Product Development.

Technologist in Hotel Administration and Management.

Diploma in Web Design (Webmaster).

Technologist in Graphic Design and Production.