Managing influencer and creator relationships across TikTok, Instagram, and Snapchat. Prospecting, vetting, and negotiating paid collaborations with affiliate and UGC creators for TikTok Shop campaigns. Coordinating content strategy, content approval, sample requests, organic social media posting, and email marketing campaigns. Using AI tools to optimize workflows and tracking campaign performance metrics.

Executed digital marketing strategies including on-page, technical, and local optimization. Coordinated resources across internal team members, freelancers, and stakeholders. Communicated with clients and collaborated with creative, design, development, and analytics teams to ensure seamless project execution.