I am a Technical SEO and E-commerce SEO Specialist with 8+ years of hands-on experience improving organic visibility, crawlability, and conversion performance across WooCommerce, Shopify, and WordPress.
I have worked across South African and international markets, including US e-commerce consulting, and I focus on the full SEO lifecycle from diagnosis through implementation.
I have grown an e-commerce store from zero to 41,000+ annual organic sessions and 350+ organic conversions in a restricted advertising vertical, relying entirely on organic SEO.
My strengths include technical audits, keyword strategy, on-page and off-page optimisation, structured data, Core Web Vitals, international SEO, and GA4/Search Console reporting.
I also build AI-assisted SEO automation systems using tools like Node.js, PowerShell, Claude API, ChatGPT, and Gemini to remove manual work and improve operational efficiency.
I enjoy combining strategy, technical execution, and automation, and I am targeting SEO Specialist, SEO Manager, and Technical SEO Analyst roles.
Founded and led technical SEO, WordPress development, and AI systems for an e-commerce store. Grew organic sessions and conversions significantly through technical SEO, content optimisation, link acquisition, and automation. Built the WooCommerce store, implemented schema, improved crawlability and indexation, and created SEO automation tools for auditing, reporting, and QA.
Delivered on-page and off-page SEO for a high-volume US e-commerce site. Conducted keyword research, competitor analysis, product and category optimisation, link building, and SEMrush-based reporting for stakeholders.
Managed the Shopify store across SEO, merchandising, content, and product onboarding. Created SEO-ready product and category content, improved organic visibility, and supported social growth in a restricted advertising category.
Founded and ran a freelance agency serving multiple SME clients. Built and optimised WordPress, Wix, and Shopify sites, handled technical SEO, and delivered on-page and off-page SEO across several concurrent accounts.
Certificate
Secondary school completion credential from South Africa.
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