I am an email marketing specialist with 5+ years of experience driving measurable revenue growth in e-commerce.
I have built and launched full lifecycle automation programs, including welcome series, abandoned cart recovery, and re-engagement flows, with a strong focus on retention and conversion.
My work has included behavioral segmentation, campaign personalization, A/B testing, and deliverability optimization, helping improve open rates, click-through rates, and overall email ROI.
I have hands-on experience with Customer.io, Klaviyo, Mailchimp, HubSpot, and Salesforce, and I am comfortable working across CRM, analytics, and automation tools.
I also bring experience in influencer marketing, social media content planning, and newsletter management, which has helped me support broader growth and engagement goals.
I am data-driven, customer-focused, and interested in roles where I can combine analytics, storytelling, and automation to build high-performing lifecycle marketing programs.
Built and launched lifecycle email automation including welcome, abandoned cart, and re-engagement flows. Improved store email revenue, open rates, click-through rates, customer retention, and deliverability through segmentation, testing, and authentication best practices.
Managed digital marketing activities including influencer campaigns, social media publishing, newsletter growth, and performance reporting. Supported audience engagement and app install growth through targeted campaigns and ongoing optimization.
Master's, Business Administration
Master's, International Marketing of Innovation
Bachelor’s, Marketing (Double Degree)
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