Senior Graphic Designer / Art Director

Prepared final artwork for print applications in signage, retail, commercial spaces, and storefronts. Managed professional graphic design software and production tools. Operated specialized graphic and cutting machinery, including vinyl cutting plotters and heavy production equipment. Advised clients on visual communication and branding for point-of-sale and physical environments. Coordinated with suppliers and managed stock and inventory to maintain delivery times and production quality.

Independent designer focused on branding, visual communication, digital product design, and applied textile design. Developed strategic design solutions based on research, context analysis, and trend evaluation. Transformed client needs into consistent visual decisions with measurable results. Worked across concept development, system organization, and new idea creation.

Managed operations for three business units: laser cutting, digital transfer, and printing. Led the operational team and administered design and production software workflows. Operated specialized textile and print machinery including plotter printers, calender, laser cutter, heat press, cutting plotter, and DTF printer. Provided technical consulting to clients, coordinated suppliers, controlled stock and inventory, and designed trade show stands aligned with brand manuals. Prepared technical files for each production unit.