I am a publicitaria designer with more than 15 years of experience creating content and campaigns that connect with audiences and generate impact.
I have built my career around strategic graphic design, branding, and digital content, combining creativity with a strong focus on business results and brand positioning.
I enjoy working collaboratively with multidisciplinary teams, contributing ideas, and turning insights and trends into visual solutions that strengthen communication and engagement.
My experience includes social media content, campaign conceptualization, audiovisual production, community management, and the development of visual identities for brands across different sectors.
I have worked with regional and international brands such as Coca-Cola, Banco Popular, Bavaria, Tropical, Gatorade, Walmart, Hershey’s, and Lysol, among others.
I am continuously learning and researching new trends, tools, and formats to keep my work relevant, effective, and aligned with audience needs.
I am open to opportunities where I can contribute my experience in design, digital strategy, and content creation to help brands grow and communicate with greater impact.
Developed visual identities, advertising campaigns, and digital content for multiple brands and sectors, with a strategic focus on results and audience connection. Worked with brands including Banco Popular, Bavaria, Tropical, Capullo, Spoon, Gatorade, Maxx Energy, FOD, and Motos Fórmula.
Led social media strategy for Coca-Cola and its brands in Central America, focused on emotional connection, engagement, and brand positioning. Managed community, analyzed trends, and collaborated with creative teams on digital campaigns.
Developed graphic pieces and digital content for regional campaigns. Worked with brands such as Walmart Costa Rica, Hershey’s, and Lysol Puerto Rico.
Developed content, social media management, reports, metrics, and strategy for brands such as Pepsi, Gatorade, Spoon, and Avène. Created graphic content for Tropical, Banco Popular, Maxx Energy, Bavaria, Capullo, Spoon, and Gatorade.
Coordinated blood donation campaigns, managed partnerships with companies, and developed informational talks.
Designed magazines, catalogs, and printed and digital materials. Worked with companies such as Walmart Centroamérica, COOPENAE, ArcelorMittal, and IREX.
Freelance design work in graphic design and related projects.
Developed e-learning content, animations, and interactive materials for institutions such as INA, ICT, and Fuerza y Luz.
Designed textile prints for collections such as Imperial Fashion and Avon.
Developed graphic design, web, branding, and video editing projects.
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