I am a UX leader with more than 4 years of experience driving user experience strategy, team coordination, and design standards for large-scale digital products.
I have worked across multidisciplinary environments, aligning product, design, and operational teams to improve citizen and customer experiences in omnichannel ecosystems.
My background includes defining UX guidelines, prioritizing digital initiatives, and shaping product roadmaps with a strong focus on accessibility, clarity, and usability.
I have also designed conversational experiences, applied UX Writing practices, and contributed to scalable solutions for digital services and integrations.
Earlier in my career, I worked in community management, digital content, and customer support, which strengthened my communication skills and my ability to understand users in different contexts.
I am currently expanding my knowledge through studies in Graphic Design and Communication, and I continue to build on my experience in UX leadership, agile methods, and product strategy.
Lead the UX area for the GCBA digital ecosystem, coordinate multidisciplinary teams, define design guidelines and product strategies, and prioritize digital projects with other government areas.
Defined backlog and roadmap for chatbot integrations, improved traceability of WhatsApp requests, and delivered valuable features with an agile and scalable approach.
Designed conversational flows for procedures and services in WhatsApp, created inclusive and easy-to-use experiences, and applied UX Writing practices to improve understanding.
Managed social media and digital campaigns, strengthened user relationships, and supported the online presence of the organization.
Handled social media and digital content for a healthcare brand and supported communication with patients.
Managed social media and digital content for a fashion brand, designed and built the company's e-commerce, and coordinated photo and segmented advertising campaigns.
Resolved administrative inquiries in emergency medical situations and developed communication skills in critical contexts.
Licenciatura, Comunicación Social
Studied Social Communication.
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