I am a visual communication professional with 8 years of experience in strategic branding, packaging, digital content creation, and social media strategy.
I have built my career around translating brand essence into measurable business growth, combining creative direction with data-driven decision-making. My work has contributed to stronger online communities, higher engagement, and meaningful sales impact across marketing campaigns.
I have experience leading end-to-end creative operations, from concept development and copywriting to production and delivery. I am comfortable working across branding, digital media, print materials, audiovisual content, and website layout, always aiming for consistency and quality.
I have also managed marketing coordination responsibilities, including market research, KPI tracking, budget optimization, stakeholder communication, and cross-functional collaboration. I enjoy turning complex business goals into clear visual and content strategies.
My background includes work in hospitality, education, pharmaceuticals, advertising, and freelance consulting, which has helped me adapt quickly to different industries and audiences. I value structured processes, strong brand systems, and campaigns that create real engagement.
I am looking for opportunities where I can contribute my experience in branding, content, design, and digital strategy to help organizations grow their presence and strengthen their communication.
Defined and executed marketing strategy, conducted market research and competitive analysis, monitored KPIs, optimized budgets, led cross-functional activities, and managed stakeholder relationships in the premium hospitality segment.
Developed and standardized brand visual identity, supported crisis management and public sentiment monitoring, and produced audiovisual content, copywriting, and advertising materials for digital and corporate channels.
Managed administrative workflows, client billing, production scheduling, and custom graphic commissions for web and email clients while supporting design and print production tasks.
Planned and executed multi-channel campaigns, managed digital communities and advertising budgets, coordinated influencer partnerships, produced photography and video content, and standardized promotional templates and phygital materials.
Provided freelance branding and visual strategy services, including brand manuals, visual identity systems, personal branding, packaging design, advertising assets, and custom illustrations for diverse clients.
B.A., Graphic Design with a major in Visual Communication
Completed a bachelor's degree focused on graphic design and visual communication in Quito, Ecuador.
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