I am a senior creative director and crossmedia designer with more than 20 years of experience delivering brand, UX/UI, and digital communication solutions for clients across Mexico, the United States, and Central America.
I specialize in bridging strategic brand vision with hands-on execution, combining corporate identity, editorial design, large-format production, and web development to create measurable, high-impact results.
Throughout my career, I have led projects for international brands, presidential campaigns, UN agencies, major events, and U.S. law firms, always focusing on clarity, performance, and visual consistency.
I have delivered more than 500 web projects as an independent consultant and have worked extensively with WordPress, WooCommerce, HTML/CSS, design systems, and UX/UI prototyping.
In recent roles, I have also incorporated AI-powered workflow automation to improve production speed, reduce delivery times, and strengthen creative consistency across teams and channels.
I enjoy working on projects where design, technology, and communication intersect, especially when the goal is to build strong brands, improve user experience, and support business growth.
I am open to opportunities where I can contribute senior-level creative direction, digital strategy, and cross-functional design leadership.
Led creative direction across more than 50 projects including digital ad campaigns, responsive websites, and brand identity work for international clients. Redesigned the agency website and implemented AI-powered automation workflows to improve delivery speed and consistency.
Delivered end-to-end UX/UI design for a B2B2C loyalty platform, including information architecture, user flows, and high-fidelity Figma prototypes. Collaborated with development teams in agile sprints to ensure implementation quality.
Designed high-performance digital campaigns for U.S. legal sector clients. Produced conversion-focused creative assets for social media, display, landing pages, and email marketing.
Created the organization’s corporate identity, global institutional website, and digital dossiers for UNESCO World Heritage cities. Directed editorial publications, social media communications, and institutional advertising.
Designed and developed more than 500 websites across institutional, retail, professional services, healthcare, entertainment, and government sectors. Specialized in WordPress, UX/UI, performance optimization, and brand visual communication.
Diploma, Visual Arts
Diploma in Visual Arts.
B.A., International Affairs
Bachelor’s degree in International Affairs.
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