Senior Art Director

Directed and supervised the art department using agile delivery methods, ensuring visual consistency and aesthetic quality. Led offline design projects from concept to final deliverable and collaborated with creative, strategy, and account teams. Integrated AI tools such as Midjourney, Firefly, and Magnific for rapid prototyping and production of high-complexity final artwork. Conceptualized and implemented 360 campaigns for Peñafiel across digital and traditional channels.

Conceptualized creative and strategic ideas for Audi Mexico across digital platforms. Directed editing and animation of digital materials for social media and paid media adaptation. Developed visual proposals aligned with brand and campaign objectives and supervised three junior designers.

Created concepts for digital and traditional campaigns for corporate accounts such as Coca Cola and Bimbo. Coordinated and supervised the art department on tight deadlines while maintaining creative excellence. Directed the visual development of pieces through final electronic artwork production.

Led concept development for digital and traditional campaigns for corporate accounts. Developed advertising campaigns for PVEM, ensuring visual and narrative cohesion.