Marketing operations professional running email, CRM, automation, funnels, and events end to end for a financial education brand serving women across the Middle East. Writes and produces a weekly newsletter for 8,000+ subscribers at a 46% average open rate, and has built campaigns and funnels behind 700+ event registrations and 358 student enrolments to date. Backed by 13 years in five-star GCC hotel sales carrying revenue targets, so every campaign is built with conversion in mind, not just clicks. Builds systems from scratch and uses AI tools daily to make a small team ship like a much bigger one.
Write and produce a weekly newsletter for 8,000+ subscribers, manage email, SMS, and social copy, build campaigns and funnels, run virtual bootcamps and live events, design programme materials, and use AI tools to improve turnaround time and operations.
Career break for maternity and family.
Managed a corporate account portfolio, generated new business, converted enquiries into long-term accounts, coordinated events, and maintained client relationships during the COVID-19 downturn.
Career break due to international relocation.
Led a sales team, coordinated with revenue management and marketing, and delivered market analysis to support pricing and campaign strategy.
Built the corporate and group sales portfolio from scratch, closed national and international contracts, and represented the property at trade shows.
Supported senior executives in multilingual environments across executive assistant and personal assistant roles.
Bachelor of Arts, Communications
Bachelor's degree in Communications.
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