CRM & Marketing Automation Specialist

I am a CRM and marketing automation specialist with 7+ years of experience building and operating full lifecycle systems across multiple brands and markets.

I currently architect and run the complete CRM automation and growth stack for a six-brand group, covering lifecycle automation, multi-channel campaigns, conversion tracking, and spend-to-pipeline attribution.

I own systems end-to-end, from architecture through implementation and daily operation, with a strong focus on measurable growth and operational reliability.

My background includes CRM automation, lead scoring, nurturing, segmentation, analytics, attribution, and reporting, with hands-on work in Zoho CRM, Meta CAPI, GA4, server-side GTM, SQL, and BigQuery.

I have also managed multi-market execution, including market expansion work and performance visibility across paid media and qualified pipeline.

I enjoy building scalable marketing systems that connect data, automation, and revenue outcomes, and I am open to opportunities where I can continue leading CRM, lifecycle, and growth operations.