Arquitecta de Soluciones · Canales Digitales GRUPO K
Managed backlog prioritization and coordinated with executive stakeholders. Led development governance, defining technical standards and documentation. Supervised external agencies and internal teams to ensure quality deliveries and goal compliance. Produced executive reporting using GA4, GTM, and Microsoft Clarity. Oversaw technical SEO, web audits, and continuous optimization. Applied AI tools for documentation, analysis, debugging, and decision support.