Brand & Operations Independent Projects
Developing independent brand and operations consulting projects and self-studying artificial intelligence applied to business after a family relocation.
I am an account and operations leader with 9 years of experience at WPP's VML, where I grew from Account Assistant to Director.
I have managed complex, multi-account portfolios in fast-paced agency environments, overseeing budgets, scopes of work, capacity planning, and cross-functional delivery.
In my most recent role, I led a portfolio of 6 key accounts with approximately US$1.4 million in annual fees, owning the P&L and helping build what finance leadership identified as the most profitable portfolio in the agency.
I have extensive experience coordinating teams of 50+ professionals across strategy, creative, media, production, and content, while managing timelines, dependencies, risks, and client expectations.
I have also been actively involved in new business development, including pipeline management, proposal creation, and pitch coordination, contributing to the win of multiple new accounts over my tenure.
I am currently developing independent brand and operations consulting projects and continuing to self-study artificial intelligence applied to business.
I bring a strong mix of operational discipline, commercial thinking, and collaborative leadership, with a background in communications, advertising, and integrated marketing campaigns.
Developing independent brand and operations consulting projects and self-studying artificial intelligence applied to business after a family relocation.
Managed a portfolio of 6 key accounts with approximately US$1.4 million in annual fees, owned the portfolio P&L, led 50+ cross-functional professionals, and coordinated new business efforts including pipeline management, proposals, and pitches.
Managed 360° campaigns end-to-end for major clients and led cross-functional teams across multiple projects.
Supported account management across multiple categories and contributed to proposals and pitches to win new clients.
Bachelor's Degree, Communications & Advertising
Bachelor's degree in Communications & Advertising.
Certificate Program, Storytelling
Certificate program in Storytelling.
Certificate Program, Technology & Digital Marketing
Certificate program in Technology & Digital Marketing.
This professional hasn’t added portfolio projects yet.
This professional hasn’t listed any services yet.