I am a product and AI transformation executive with 18+ years of experience across business, technology, and organisational leadership.
I have spent more than 10 years leading digital product development in energy, fintech, e-commerce, loyalty, data, and platform businesses, with a strong focus on strategy, execution, and measurable business outcomes.
I have built and scaled global cross-functional organisations of up to 200 people, and I am comfortable creating product, delivery, and management teams from the ground up in complex enterprise environments.
My background combines product vision, portfolio strategy, operating model design, stakeholder alignment, budget ownership, and hands-on delivery across B2B, B2C, and B2B2X products.
I have led AI, digital twin, RAG, computer vision, and data products, and I also use modern AI tools to prototype and build independent production applications and product-management agents.
I work well at the intersection of business and technology, and I bring a practical, outcome-oriented approach to product leadership, transformation, and capability building.
I am based in Madrid and open to international work, with experience operating across Europe, the United States, and global multi-market organisations.
Owns a portfolio of AI, digital twin, automation, and data products for global service-field organisations. Manages portfolio budget, roadmap, priorities, architecture direction, delivery trade-offs, and stakeholder alignment across multiple countries. Leads specialist delivery teams and mentors product managers.
Led a global e-commerce and loyalty platform across multiple markets and brands. Owned product strategy, roadmap, implementation sequence, launches, integrations, and collaboration with design and business stakeholders while managing budget and scaling the platform internationally.
Owned product development for company and industry information pages on a US job platform. Introduced an early machine-learning-assisted content workflow and used user behaviour and SEO insights to improve page experience and product performance.
Led product development across many client engagements and built a product and delivery management function. Managed cross-functional teams, people processes, commercial responsibility, profitability, client budgets, presales, and executive relationships.
Managed multiple concurrent teams and handled requirements analysis, product and project planning, documentation, estimation, resource management, stakeholder communication, and delivery for client products.
Led marketing strategy, brand development, campaign planning, design coordination, digital and offline marketing, business development, and operational improvement before moving into technology product leadership.
Executive Master, International Business
Executive Master in International Business.
Global MBA, Digital Transformation
Global MBA focused on digital transformation.
Master’s Degree, Marketing
Master’s degree in Marketing.
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