I am a marketing professional with experience in Brand Marketing & Strategy, Marketing Operations, and CRM.
I specialize in branding, strategic communication, customer experience, and project coordination, with a strong focus on building customer-centered brand initiatives.
My background includes Go-To-Market, market research, lead generation, process automation, and the use of tools such as Clay, HubSpot, Smartlead, ChatGPT, and ManyChat.
I have worked on brand experiences, operational coordination, commercial follow-up, and customer-facing processes in fast-paced environments.
I enjoy combining strategic thinking, creativity, and organization to improve workflows, strengthen brand positioning, and support growth initiatives.
I also create content about Brand Marketing, Marketing Operations, Go-To-Market, CRM, and AI applied to marketing, sharing practical insights and industry learnings.
Designed and implemented brand strategies for premium events and experiences. Coordinated planning, logistics, and execution of events with up to 300 attendees, managing vendors, timelines, and operations. Developed communication and content strategies to strengthen brand positioning and coordinated brand activations.
Coordinated the operation of training programs and digital projects. Managed follow-up of 15 weekly sales meetings with prospects and potential clients. Designed and implemented two ManyChat automations to improve initial customer support and collaborated on process optimization using AI, CRM, and digital tools.
Coordinated six student travel operations, managing groups of approximately 35 passengers per trip. Handled the full commercial process and achieved an estimated 40% conversion rate in destination sales. Managed communication among students, families, educational institutions, and suppliers, as well as documentation and logistics.
Provided administrative and operational support across different areas of the organization. Managed documentation, reports, and internal processes, coordinated administrative tasks, and supported process optimization to improve team efficiency.
Tecnicatura Universitaria, Administración de Empresas
University technical degree in Business Administration.
Licenciatura, Administración de Empresas
Bachelor's degree in Business Administration, currently in progress.
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