Heather Semler
Heather Semler

Senior Manager, Marketing Operations

Open to offers · Member since 14 Jul 2026
Message
Location
New Jersey, United States
Desired salary
Unspecified
Work preference
Hybrid / Full Time, Contract
Experience level
Senior

About

Professional summary

I am a dynamic ad tech and marketing operations professional with more than 20 years of experience across tech startups and major media companies.

My background combines hands-on operations, program management, campaign execution, and cross-functional leadership. I have worked closely with writers, developers, hosts, clients, finance teams, and stakeholders to keep complex initiatives moving forward.

I have managed large volumes of work at once, including up to 90 campaigns simultaneously, while maintaining quality, timelines, and business goals. I am comfortable balancing priorities, solving problems quickly, and improving processes to support growth.

Throughout my career, I have contributed to revenue growth, sales adoption, and operational efficiency. I have helped recover lost revenue, supported product improvements, and created reporting and workflow structures that improved data integrity and decision-making.

I bring strong experience with tools such as Salesforce, HubSpot, Marketo, Jira, Airtable, Monday.com, Slack, and Teams. I enjoy working in fast-paced environments where collaboration and execution matter.

I am currently pursuing a Senior Manager, Marketing Operations role where I can apply my experience in campaign operations, project management, and stakeholder coordination to drive measurable business results.

Skills

28 capabilities

Experience

Career history

Account Executive WALGREENS ADVERTISING GROUP

Generated $2M in quarterly sales while managing forecasts to meet goals.

Product Evangelist OPTIMIZELY

Contract role serving as an internal resource for the new Web Experimentation product, communicating with stakeholders to improve the API and increase sales adoption by 10%.

Project Manager, B2B Content FUTURE PLC

Led project execution, scope management, timeline control, and budget oversight across 30-40 projects on average while collaborating with writers, developers, hosts, clients, and finance. Conceptualized a new video product that recovered $200,000 in lost revenue and drove an additional $500,000 in promotional media.

Senior Producer, Creative CONDE NAST

Negotiated and managed $200K production budgets, consistently delivering 10-20% under budget through effective coordination of crew, locations, and travel costs.

Senior Account Manager TAPAD

Managed 70-90 digital media campaigns at a time using Salesforce and a proprietary platform, created reports to ensure data integrity, and supported upsell opportunities that generated $5,000 to $20,000 in additional spend per campaign.

Senior Campaign Manager RICHRELEVANCE

Resolved disconnects between promotion scheduling and in-store merchandising for a $50 million ad partnership.

Education

Learning history

Stockton University

Masters Course, Research and Statistics

Completed graduate coursework in Research and Statistics with an A- grade.

Fairleigh Dickinson University

BA, Communication Studies

Bachelor's degree in Communication Studies.

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