Account Executive WALGREENS ADVERTISING GROUP
Generated $2M in quarterly sales while managing forecasts to meet goals.
I am a dynamic ad tech and marketing operations professional with more than 20 years of experience across tech startups and major media companies.
My background combines hands-on operations, program management, campaign execution, and cross-functional leadership. I have worked closely with writers, developers, hosts, clients, finance teams, and stakeholders to keep complex initiatives moving forward.
I have managed large volumes of work at once, including up to 90 campaigns simultaneously, while maintaining quality, timelines, and business goals. I am comfortable balancing priorities, solving problems quickly, and improving processes to support growth.
Throughout my career, I have contributed to revenue growth, sales adoption, and operational efficiency. I have helped recover lost revenue, supported product improvements, and created reporting and workflow structures that improved data integrity and decision-making.
I bring strong experience with tools such as Salesforce, HubSpot, Marketo, Jira, Airtable, Monday.com, Slack, and Teams. I enjoy working in fast-paced environments where collaboration and execution matter.
I am currently pursuing a Senior Manager, Marketing Operations role where I can apply my experience in campaign operations, project management, and stakeholder coordination to drive measurable business results.
Generated $2M in quarterly sales while managing forecasts to meet goals.
Contract role serving as an internal resource for the new Web Experimentation product, communicating with stakeholders to improve the API and increase sales adoption by 10%.
Led project execution, scope management, timeline control, and budget oversight across 30-40 projects on average while collaborating with writers, developers, hosts, clients, and finance. Conceptualized a new video product that recovered $200,000 in lost revenue and drove an additional $500,000 in promotional media.
Negotiated and managed $200K production budgets, consistently delivering 10-20% under budget through effective coordination of crew, locations, and travel costs.
Managed 70-90 digital media campaigns at a time using Salesforce and a proprietary platform, created reports to ensure data integrity, and supported upsell opportunities that generated $5,000 to $20,000 in additional spend per campaign.
Resolved disconnects between promotion scheduling and in-store merchandising for a $50 million ad partnership.
Masters Course, Research and Statistics
Completed graduate coursework in Research and Statistics with an A- grade.
BA, Communication Studies
Bachelor's degree in Communication Studies.
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