I am a visual designer and communicator with more than four years of experience developing identity systems for institutions and brands.
I specialize in turning strategy into functional visual solutions, with a strong focus on consistency, impact, and growth.
My background includes branding, art direction, institutional communication, and the development of graphic systems for large-scale applications.
I have worked on projects that required translating complex information into clear, accessible visual pieces for diverse audiences.
I also have experience managing digital channels and social media, supporting campaigns with strategic content and optimized paid media efforts.
I am interested in roles where I can contribute to brand development, visual strategy, and communication projects that connect organizations with their audiences.
Standardized the visual identity of a public institution with statewide presence. Implemented a graphic system for more than 200 institutional applications. Coordinated multidisciplinary visual strategies for mass events, conferences, and promotional campaigns, ensuring message consistency across all touchpoints.
Developed graphic materials and visual campaigns focused on awareness, education, and disaster prevention. Translated complex technical information into clear and accessible visual pieces for non-specialized audiences. Managed digital channels and social media, increasing community interaction through strategic content.
Conceptualized visual proposals for commercial and artistic photo sessions. Directed production and art direction, including strategic selection of locations and props, optimizing production time on set.
Licenciatura, Diseño y Comunicación Visual, Especialidad en Branding
Undergraduate degree focused on visual communication and branding.
Licenciatura, Ciencias de la Comunicación, Especialidad en Publicidad y Medios
Ongoing undergraduate studies in communication, advertising, and media.
Course, FEE: Habilidades y competencias para el mundo profesional
Training in communication, teamwork, and leadership.
Course, FEE: Habilidades digitales
Digital skills training covering cybersecurity, big data, artificial intelligence, and IoT.
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