I am an international negotiator with more than 10 years of experience in B2B and B2C sales, commercial management, and import/export processes.
I have focused my career on strategic client acquisition, business development, and leading high-performance teams to deliver measurable commercial results.
Throughout my experience, I have helped increase business profitability by up to 35%, improved negotiation processes, and designed sales strategies that expanded market share.
I have managed key accounts, opened new markets, and coordinated international trade operations while ensuring compliance with regulations and operational efficiency.
I also bring strong skills in market analysis, agile methodologies, CRM, logistics, customer retention, and commercial reporting for decision-making.
I am motivated by innovation in commercial strategy, continuous improvement, and the use of tools such as business intelligence, artificial intelligence, and neuromarketing to achieve sustainable growth.
Designed and implemented commercial strategies that increased client acquisition by 30% in the first year. Led expansion into new markets in Antioquia, negotiating with more than 50 corporate and retail clients. Coordinated import and export processes in compliance with international regulations, reducing logistics times by 20%.
Managed a portfolio of more than 120 key accounts, generating sustained annual sales growth of 25%. Implemented loyalty strategies that increased customer retention by 40%. Led commercial teams in point of sale and retail, improving productivity by 15% through training and talent management.
Implemented collection recovery strategies that reduced overdue portfolio by 25% in the first year. Managed reconciliation, payment agreements, and follow-up with delinquent clients, improving company cash flow. Coordinated and optimized purchasing and supply processes, negotiating with strategic suppliers and reducing operating costs by 15%. Prepared financial and commercial reports with key indicators for management decision-making.
Bachiller Técnico, Comercio
Técnica, Gestión de Negocios
Técnico, Nómina y Prestaciones Legales
Tecnología, Comercio Internacional
Diplomado, Comercio Exterior
Diplomado, Gerencia de Ventas
Diplomado, Liderazgo Productivo
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