I am an International Trade professional specialized in e-commerce, digital marketing, content creation, and brand strategy.
I have over 3 years of experience leading independent projects and collaborating with companies on marketplace management, content strategy, and digital positioning.
My background includes running a marketplace seller account, where I handled market research, SEO optimization, costing, supplier negotiation, and logistics with a strong focus on profitability.
I also founded and managed a clothing boutique from the ground up, overseeing operations, inventory, customer service, financial control, and social media growth.
I enjoy building practical marketing systems that combine creativity, data, and technology, including the use of generative AI tools for content production and brand assets.
I am looking to join an established company where I can contribute my self-taught, results-driven experience and continue growing professionally in e-commerce and digital marketing.
Managed a marketplace seller account end to end, including market research, product selection, supplier negotiation, costing, and logistics. Optimized listings with marketplace SEO and trend analysis to improve ranking and conversion. Produced product visual content using generative AI to reduce production costs and turnaround time.
Founded and led a brick-and-mortar clothing boutique, managing sourcing, point of sale, inventory, and customer service. Built a digital content strategy that grew social media to over 8,000 organic followers and generated about 40% of total sales through digital channels. Managed supplier relationships, costing, margin definition, and bookkeeping.
Designed a business model canvas, value proposition, customer segment, and brand differentiator for the firm. Structured a service and pricing portfolio, organizational chart, operating processes, and recruitment and retention strategy. Developed a financial plan and managed TikTok video content for digital positioning.
Designed and implemented a multichannel advertising plan with a CRM approach across Facebook, Instagram, and LinkedIn. Achieved audience growth far above target and generated strong monthly organic reach without paid advertising. Supported digital positioning through content strategy and community targeting.
B.A., International Trade
Degree in process. Included academic project and field practicum related to a business plan for the Nanalau brand and international trade study program experiences in Paris, Rome, and Barcelona.
Certification, E-commerce & Marketplace Optimization
Training focused on marketplace optimization and e-commerce best practices.
Certification, Applied AI for Branding & Digital Assets
Training focused on applying artificial intelligence to branding and digital asset creation.
Course, English for Business and Entrepreneurship
Completed business and entrepreneurship-focused English training. Also completed a Digital Marketing Course of 20 hours during 2021 to 2022.
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