About Me
I am a results-driven product marketing and brand leader with deep experience translating complex technology into compelling narratives that drive growth and customer engagement.
I have led go-to-market strategy, product launches, sales enablement, demand generation, and brand development across B2B, enterprise, DTC, SaaS, AI, healthcare, mobile, and e-commerce environments.
My work has focused on product positioning, creative messaging, buyer insights, and commercialization strategy, helping organizations differentiate in competitive markets and accelerate pipeline growth.
I have partnered closely with executive leadership, product, sales, and marketing teams to build clear market narratives, improve adoption, and support revenue objectives across multiple stages of company growth.
I have also advised well-known organizations and startups on market expansion, brand storytelling, and launch execution, with a strong emphasis on aligning product value with customer needs.
Across my career, I have built and led marketing programs that strengthen brand perception, improve sales readiness, and create measurable impact in fast-moving technology and consumer markets.
Skills
Team LeadershipMarket ResearchSales EnablementGo To Market StrategyProduct MarketingDemand GenerationContent StrategyCustomer InsightsProduct PositioningSaaS MarketingBrand DevelopmentMedia RelationsPartner MarketingProduct LaunchesChannel MarketingEnterprise MarketingMessaging StrategyAI Marketing
Experience
Directed product marketing and content initiatives for enterprise, healthcare, AI, and SaaS organizations. Developed go-to-market strategies, messaging frameworks, and brand positioning. Partnered with executive, product, sales, and marketing teams to launch products, improve pipeline growth, and strengthen sales enablement. Advised clients including AT&T Wireless, Boeing, Microsoft, and Intel on commercialization and market expansion.
Led enterprise and product marketing strategy for a digital health platform. Drove go-to-market execution across healthcare buyers, conducted buyer research, built sales enablement programs, and owned product positioning and competitive differentiation.
Led global product marketing and commercialization for an AI computer vision platform. Drove channel-led go-to-market execution, repositioned the product as an embedded API platform, developed buyer personas and messaging, and built partner enablement infrastructure.
Led global brand marketing strategy for PopCap titles including Bejeweled and Plants vs. Zombies. Managed integrated go-to-market campaigns, market research, partnership marketing, and experiential programs across mobile and digital channels.
Led product marketing and go-to-market initiatives for early-stage and pre-IPO technology companies across SaaS, e-commerce, and collaboration platforms. Supported fundraising, category evangelism, messaging, demand generation, and team building.
Led product marketing for Adobe After Effects across global release cycles. Owned go-to-market execution, product positioning, messaging, acquisition integration, buyer research, and global product evangelism.
Education
BA, Sociology
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