I am a digital marketer specialized in SEO and content strategy, with a strong background in customer service that helps me approach marketing with a user-focused and results-driven mindset.
I have experience working across B2B and B2C environments, supporting lead generation and e-commerce growth for brands in different industries.
My work has included on-page SEO, technical SEO, local SEO, content optimization, keyword research, and performance analysis, with a consistent focus on improving organic visibility and business outcomes.
I have contributed to projects for brands in beauty, fashion, healthcare, food service, and other multi-location businesses, adapting strategies to each market and audience.
I enjoy combining data, creativity, and operational discipline to build scalable SEO processes and support long-term growth.
I am motivated to keep growing within an organization where I can contribute strategically, collaborate across teams, and drive measurable results.
Focused on e-commerce SEO by combining content strategy for blog and product pages with paid media alignment and A/B testing across Hershey's (Brazil), Mari Maria Makeup, and Ortopé. Drove a 46% increase in Ortopé's organic revenue by reducing paid and organic cannibalization.
Promoted after 6 months, focusing on lead generation through organic channels. Managed organic lead capture for global brands Adyen and Tivolli, as well as the Brazilian brand CedroTech.
Gained hands-on experience with SEO best practices, including content optimization for blog posts, landing pages, and e-commerce pages. Worked on headers, metadata, FAQs, internal linking, schema implementation, content publishing, and technical website integrity.
Owned on-page and technical SEO plus content strategy for beauty and fashion e-commerce brands including Bruna Tavares Makeup, NK Store, ViX Paula Hermanny, and Adcos Dermocosmetics. Increased organic traffic for Bruna Tavares by nearly 150% through content strategy and top-level page optimization.
Supported franchisees and franchise development with local, on-page, technical SEO, GBP optimization, AEO, and GEO strategies across multi-location brands in pest control, fitness equipment maintenance, urgent care, coffee drive-thru, and breakfast restaurant concepts. Contributed to website migration work and performance optimization across multiple industries.
Executed local SEO at scale using the proprietary Otto platform, including Google Business Profile optimization, review and citation management, geo-grid monitoring, and content and on-page improvements to increase local and national organic visibility.
Associate Degree, Digital Marketing
Digital Marketing associate degree in progress. Expected graduation in Dec 2026.
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