I am a Product Designer with over seven years of experience creating scalable digital products across fintech, AI, crypto, B2B/B2C e-commerce, SaaS, and iGaming. I work across startup, scaleup, and enterprise environments, helping take ideas from early concepts to shipped product experiences.
I specialize in product strategy, mobile-first UX, design systems, user research, usability testing, prototyping, and cross-platform product design for web, iOS, and Android. My approach balances business goals, user needs, and clear interaction design.
I have led end-to-end design initiatives including complex e-commerce journeys, payment and transaction workflows, ERP systems, loyalty platforms, and generative AI applications. I am experienced in improving information architecture, reducing operational friction, and building consistent component systems.
I collaborate closely with founders, product managers, engineers, marketing teams, and other stakeholders to turn research and business objectives into user flows, MVPs, visual systems, and product narratives. My background in sales, customer relations, engineering, and creative direction helps me approach problems from multiple perspectives.
I use AI-assisted workflows and modern design tools to accelerate ideation and delivery while maintaining quality and consistency. I am particularly interested in building trusted, intuitive, and growth-oriented experiences that create measurable outcomes for users and businesses.
