I am a Senior Product Designer with over seven years of experience taking B2B and B2C products from 0-to-1 concepts to enterprise-scale systems. My work spans e-commerce, fintech, generative AI, crypto, iGaming, cybersecurity, and enterprise platforms.
I own end-to-end product strategy and UX design, partnering closely with founders, product teams, engineers, marketing, and support stakeholders. I translate complex business needs into scalable, accessible, and intuitive cross-platform experiences for web, iOS, and Android.
I specialize in product strategy, systems thinking, user research, design systems, growth design, information architecture, user flows, usability testing, and journey mapping. I use AI-native workflows to accelerate exploration, improve execution quality, and solve high-stakes product problems efficiently.
I have delivered measurable outcomes including improved player engagement, reduced support tickets, increased operational efficiency, higher transaction completion, and significant acquisition and retention growth. I have also contributed to products reaching millions of generated designs and hundreds of thousands of downloads.
Alongside product design, I bring a background in business development, sales, customer relations, branding, copywriting, and creative direction. I am open to remote opportunities and work effectively across full-time, freelance, and embedded founder-support engagements.
Owned UX strategy and system design for NAVO's relaunch in direct partnership with the founder and core team. Redesigned more than 400 screens across three delivery phases for a B2B/B2C e-commerce platform.
Separated B2C and B2B purchase intent before checkout, reducing operational corrections after sales while enabling new B2B revenue paths and stronger product discovery.
Redesigned the brand and website for Dashbeam, an open-source file-sharing product with more than 200,000 users.
Used AI-native design tools including Claude, Codex, and Antigravity to define visual identity, improve product storytelling, and strengthen the website strategy.
Designed four multi-tier loyalty programs across four iGaming platforms using AI-assisted workflows. The work contributed to a 20% increase in player engagement.
Rebuilt the product information hierarchy, reducing navigation-related support tickets by half. Participated in agile sprint planning, design reviews, and iterative delivery with marketing and support teams.
Restructured multi-role ERP workflows across sales, approvals, payments, logistics, and inventory for a B2B e-commerce product. The redesign improved operational efficiency by 25%.
Redesigned product discovery features, including comparison and capacity switching, and streamlined checkout flows. These changes increased successful transactions by 15%.
Owned product lifecycle and UX design as the founding designer for an open-source cybersecurity product. Defined the brand, information architecture, and interaction patterns for the product ecosystem.
Created a scalable system with more than 170 consistent components. Led design and narrative for investor decks and landing pages that supported incubation and grant funding from AIC GCM Goa, Kerala Startup Mission, and Zerodha FLOSS.
Built and scaled a unified design system for a multi-currency wallet, exchange, and payments platform spanning more than 140 screens.
Improved design handoff speed by 2x and reduced product design inconsistencies by 40% through standardized patterns and systemized delivery.
Led 0-to-1 product design for a generative AI tool for SMEs. The product reached more than 5 million designs generated, over 300,000 app downloads, and a top-three Play Store ranking in the design-tool category.
Partnered with four cross-functional teams to turn research into growth experiments, user flows, and MVPs, improving acquisition and retention by 150%. Built an SME-owner lead database, created cold-calling scripts, and converted more than 25 paying users through live demonstrations before launch.
Managed business development and sales activities for decorative paints, including pipeline management, customer onboarding, and brand visibility initiatives.
Generated more than 10 million in revenue from zero through new customer acquisition, relationship management, and sales execution.
B.Tech, Mechanical Engineering
First Class degree in Mechanical Engineering.
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