I am a B2B relationship builder with 15+ years of experience across key account management, strategic partnerships, pipeline development, net revenue retention, and new business growth.
I co-founded Wave in 2024 and own the full commercial lifecycle, from prospecting and discovery through onboarding, retention, and strategic account growth. I enjoy building trusted advisor relationships and creating commercial momentum through consultative selling and account leadership.
My background includes scaling agencies and commercial teams, growing revenue, improving retention, and developing new service lines. I have worked across healthcare, performance marketing, sourcing, and manufacturing environments, often in fast-moving, multi-stakeholder settings.
I have a strong track record of building and managing pipelines through outbound, inbound, partnerships, referrals, and social selling. I am comfortable operating at both strategic and hands-on levels, and I have led client leadership, strategic account planning, and commercial portfolio management.
I have also recruited, managed, and mentored teams, and I am used to working closely with founders, internal stakeholders, and external partners to deliver growth. I value clear communication, commercial ownership, and long-term client success.
I am currently looking for a senior client-facing role where I can own strategic relationships and drive revenue as a trusted advisor. I am open to opportunities that allow me to combine commercial development, account growth, and relationship management in a high-impact environment.
Co-founded a boutique, founder-led marketing agency focused on high-ticket patient acquisition and growth strategy for healthcare SMBs. Owned GTM strategy and the full client lifecycle for 30+ clients across the UK and North America, including discovery, onboarding, retention, and strategic account growth. Built outbound and inbound pipeline, improved retention, increased margins, and maintained profitability from month 1.
Scaled the agency from £500k ARR to £1.4m ARR in 2 years by expanding into new verticals, securing pipeline through commercial partnerships, and owning inbound sales. Increased net revenue retention, introduced new service lines, and acted as senior escalation point for complex client and partner relationships.
Owned inbound sales with a strong close rate and converted new business pipeline into retained clients in a fast-paced startup environment. Grew revenue significantly, maintained low churn across the portfolio, and built, managed, and mentored the Account Management team as the agency scaled.
Established a Hong Kong satellite office to manage full channel relationships between manufacturers, logistics, QA, and clients. Grew key account turnover, exceeded order projections, onboarded enterprise accounts, and recruited and managed a team of direct reports across supplier management, operations, and sourcing.
BSc., Business Management and Administration
Undergraduate degree in Business Management and Administration.
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