About Me
I am a results-driven Social Media Ads Specialist and Digital Marketing Expert with hands-on experience planning, launching, and optimizing paid campaigns across Facebook, Instagram, LinkedIn, and TikTok.
I focus on audience targeting, retargeting, campaign optimization, and lead generation to help businesses improve brand awareness, generate qualified leads, and increase sales.
I have worked extensively with Meta Ads Manager and use data-driven strategies to improve performance metrics such as CTR, CPC, CPM, CPA, and ROAS.
I am comfortable working with analytics and tracking tools like Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversion API to measure results and make informed decisions.
My experience includes A/B testing ad creatives, copy, and landing pages, managing budgets, and producing weekly and monthly reports with actionable insights.
I am motivated by measurable growth and enjoy building campaigns that deliver strong business outcomes across different industries.
Skills
Data AnalysisLead GenerationA B TestingData EntryGraphic DesignCopywritingSocial Media MarketingPerformance MarketingCampaign OptimizationBrand AwarenessConversion Rate OptimizationMotion GraphicsPaid AdvertisingROI OptimizationRetargetingYouTube SEOAudience Targeting
Experience
Planned, launched, and optimized paid advertising campaigns on Facebook, Instagram, LinkedIn, and TikTok. Managed Meta Ads Manager for conversion, traffic, lead generation, and brand awareness campaigns. Conducted audience research, targeting, and retargeting to improve performance. Monitored KPIs such as CTR, CPC, CPM, CPA, and ROAS. Performed A/B testing on creatives, copy, and landing pages. Managed budgets, created ad copy, coordinated with designers, and used Meta Pixel, Conversion API, Google Analytics 4, and Google Tag Manager for tracking and reporting.
Education
Bachelor of Education (B.Ed.), Education
Completed a Bachelor of Education degree.
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