Leandro Ledesma
Leandro Ledesma

Growth Marketing Specialist

Open to offers · Member since 21 Jul 2026
Message
Location
Buenos Aires, Argentina
Desired salary
Unspecified
Work preference
Hybrid / Full Time
Experience level
Senior

About

Professional summary

I am a growth marketing professional focused on B2B acquisition, conversion, and demand generation.

I have designed and executed growth strategies across inbound, outbound, paid media, SEO, and automation, with a strong emphasis on measurable business outcomes.

I have worked on email marketing, lead nurturing, funnel optimization, A/B testing, and user behavior analysis to improve acquisition and conversion performance.

I am experienced in building dashboards and KPI reports using tools such as Google Data Studio, Supermetrics, Metabase, Power BI, and analytics platforms to support decision-making.

I have collaborated closely with sales teams to qualify, track, and convert leads, and I have also built internal CRM workflows to improve coordination between marketing and sales.

In addition to hands-on execution, I have taught Growth Marketing and supported students through practical projects, which strengthened my ability to explain complex concepts clearly and apply them in real-world contexts.

Skills

32 capabilities

Experience

Career history

Digital Marketing Specialist Edenred Argentina

Digital marketing specialist role focused on growth and acquisition. The resume does not provide detailed responsibilities for this position.

Growth Marketing & Acquisition Specialist emBlue

Led performance and demand generation strategy for B2B mobility, fleet management, and payment solutions. Managed Google Ads and Meta Ads campaigns, improved CPL and lead quality with sales, implemented GA4, Google Tag Manager, UTMs, and dashboards, and built an internal CRM to centralize leads and improve marketing-sales coordination.

Growth Marketing Instructor CoderHouse

Taught live Growth Marketing classes and complementary sessions, guided and evaluated final student projects, and coordinated with tutors and academic staff.

Growth Hacker ZeroQ

Designed and executed growth strategies for a SaaS B2B product with focus on acquisition, activation, and conversion. Managed Google Ads, Meta Ads, LinkedIn Ads, Microsoft Advertising, and programmatic media, and worked on SEO, experimentation, funnel optimization, and performance reporting.

Digital Marketing Analyst Balloon Group Agency

Planned, implemented, and optimized digital campaigns across Google Ads, Meta Ads, and Microsoft Advertising. Built measurement systems and KPI tracking with Google Analytics, heatmaps, and performance reports, and supported SEO, content marketing, beta testing, and case studies.

Growth Hacker Autoposty

Planned, implemented, and optimized online and offline growth and marketing strategies using the AARRR model. Analyzed market, competition, user behavior, and growth opportunities, created reports and presentations, managed budgets and acquisition costs, and led CRO and landing page testing initiatives.

Education

Learning history

INSTITUTO SUPERIOR DE FORMACIÓN DOCENTE Y TÉCNICA 93

Analista de Sistemas, Systems Analysis

Formal studies in systems analysis.

REFORGE.COM

Specialization Course, Advanced Growth Strategy

Advanced growth strategy specialization.

GO PRODUCT HACKERS

Specialization Course, Product Growth

Product growth specialization.

CXL.COM

Specialization Course, Marketing and CRO/UX

Marketing and CRO/UX specialization.

CODERHOUSE

Specialization Course, Growth Marketing

Growth marketing specialization.

EDUCACION IT

Executive Program, Project Management

Executive program in project management.

DIGITAL HOUSE

Specialization Course, Data Analytics

Data analytics specialization.

PLATZI

Specialization Course, Marketing and Digital Strategy

Marketing and digital strategy training covering Google Ads, SEO, email marketing, Google Analytics, and Facebook Ads.

AHREFS ACADEMY

Specialization Course, SEO

SEO training and certification-related coursework.

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

People also viewed

All talent ›
Jobs Talent Salaries
Menu