Digital marketing specialist role focused on growth and acquisition. The resume does not provide detailed responsibilities for this position.

Led performance and demand generation strategy for B2B mobility, fleet management, and payment solutions. Managed Google Ads and Meta Ads campaigns, improved CPL and lead quality with sales, implemented GA4, Google Tag Manager, UTMs, and dashboards, and built an internal CRM to centralize leads and improve marketing-sales coordination.

Taught live Growth Marketing classes and complementary sessions, guided and evaluated final student projects, and coordinated with tutors and academic staff.

Designed and executed growth strategies for a SaaS B2B product with focus on acquisition, activation, and conversion. Managed Google Ads, Meta Ads, LinkedIn Ads, Microsoft Advertising, and programmatic media, and worked on SEO, experimentation, funnel optimization, and performance reporting.

Planned, implemented, and optimized digital campaigns across Google Ads, Meta Ads, and Microsoft Advertising. Built measurement systems and KPI tracking with Google Analytics, heatmaps, and performance reports, and supported SEO, content marketing, beta testing, and case studies.

Planned, implemented, and optimized online and offline growth and marketing strategies using the AARRR model. Analyzed market, competition, user behavior, and growth opportunities, created reports and presentations, managed budgets and acquisition costs, and led CRO and landing page testing initiatives.