Product Marketing & Growth Specialist

Identify growth and adoption opportunities in digital financial products through behavior, funnel, segment, and commercial metric analysis. Translate analytical findings and technical requirements into hypotheses, narratives, value propositions, and recommendations for business teams and customers. Coordinate launches, experimentation, personalization, and optimization initiatives with Product, Marketing, UX, Analytics, and Technology teams. Develop briefs and internal enablement materials to explain objectives, audiences, value proposition, functionality, metrics, and results. Use GA4, GTM, VWO, Marketing Cloud Personalization, Looker Studio, Jira, and Confluence for measurement, experimentation, and reporting.

Coordinated marketing and e-commerce initiatives across Chile, Peru, Colombia, and Argentina, adapting campaigns and messages to different markets and segments. Supported launches of promotions, products, landing pages, and digital communications. Analyzed sales, traffic, conversion, user behavior, and campaign performance to identify growth opportunities. Worked with Shopify and Klaviyo to improve customer journey, segmentation, remarketing, automation, and communications. Contributed to an approximate 18% increase in online conversions through campaign, landing page, and commercial flow improvements.

Implemented brand guidelines, campaigns, and commercial communication proposals at point of sale. Translated promotional objectives into displays, messages, and visual experiences for customers. Coordinated campaign execution with store teams, ensuring brand consistency, deadlines, and correct product communication.

Developed positioning, digital communication, and marketing actions for tourism and hospitality services. Participated in website and booking system updates, translating commercial needs into customer-oriented digital improvements. Created messages and content to communicate benefits, differentiators, and value propositions. Analyzed audience needs and behavior to adapt campaigns, content, and commercial proposals.

Bachelor-level degree focused on business administration with a specialization in marketing and sales.

Technical degree in business administration.