Sales Development Representative Martal Group
Supported business development initiatives for B2B technology and professional services organizations by researching markets, identifying strategic accounts, and helping expand sales opportunities. Conducted account research and prospect analysis to support ICP development and improve targeting strategies. Collaborated with leadership on market segmentation, business development initiatives, and outreach planning. Maintained CRM accuracy while documenting prospect interactions and ensuring structured pipeline management. Built relationships with executives and decision-makers across multiple industries through consultative communication and thoughtful engagement. Supported lead qualification efforts while contributing to long-term market expansion initiatives.