About Me
I am a software engineer turned growth and product operator working at the intersection of marketing, product, and automation.
I co-founded a US moving-lead marketplace and built it end to end, including quote funnels, lead validation and scoring, mover matching, CRM workflows, Stripe payments, and paid acquisition across Google Ads and Meta Ads.
I have also led growth and product-system improvements for a US nonprofit in the moving industry, where I worked on consumer education, complaint transparency, verified mover discovery, and SEO-driven acquisition.
My work is strongest when systems, workflows, and measurable acquisition outcomes come together. I enjoy turning messy operational problems into structured product and growth systems that can be tracked, improved, and scaled.
Before that, I coordinated technical projects at an Austrian HR-tech startup, which strengthened my cross-functional delivery, product operations, and implementation skills.
I am based in Spain and open to remote opportunities, Spanish employment, EOR, or international contracting, with comfort working across US time zones.
Skills
Cross Functional CollaborationReactProduct ManagementAutomationSEOMongoDBTechnical DocumentationREST APIsGoogle AdsGrowth MarketingProject CoordinationProcess DesignLead QualificationMeta AdsFraud DetectionStripeProduct OperationsWebhooksLead ScoringLanding Page OptimizationConversion TrackingCreative Testing
Experience
Built a US moving-lead marketplace end to end, including quote funnels, lead validation and qualification, lead scoring, mover matching, CRM workflows, Stripe payments, and campaign tracking. Managed Meta Ads and Google Ads, including creative testing, landing-page optimization, conversion tracking, Meta Pixel, and Conversion API. Onboarded 14 moving companies and completed paid lead transactions through the platform.
Led growth and product-system improvements for a nonprofit focused on moving fraud, consumer education, complaint transparency, and verified mover discovery. Rebuilt key platform experiences, created a customer-complaints archive and resolution workflow, and supported Google Ads and SEO growth.
Built and improved websites for moving companies, improving quote-request paths, trust signals, calls to action, and SEO structure. Integrated quote technology into mover workflows and developed practical understanding of service areas, pricing, quote conversion, and sales follow-up.
Coordinated technical projects in a startup environment after graduating as a software engineer. Supported cross-functional delivery, product operations, and implementation work across teams.
Education
M.Sc., Business Informatics
In progress.
B.Sc., Software Engineering
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