About Me
I am a Senior UI/UX and Product Designer with 9+ years of experience creating intuitive digital products for AI-powered SaaS platforms, B2B dashboards, mobile applications, and Web3 decentralized applications.
I specialize in turning complex workflows in AI, machine learning, and blockchain into clear, usable experiences. My work has included wallet onboarding, DeFi dashboards, annotation tools, confidence scoring interfaces, and other product flows that require both strong systems thinking and user empathy.
I have led end-to-end product design across research, information architecture, interaction design, prototyping, usability testing, and design-to-development handoff. I also build scalable design systems that improve consistency and speed up delivery across web and mobile products.
My background includes designing for enterprise SaaS, fleet management platforms, customer self-service portals, and digital product agencies. I have worked closely with cross-functional teams to improve engagement, reduce user errors, and support measurable business outcomes.
I am comfortable working in fast-paced environments where design decisions need to balance user needs, technical constraints, and product strategy. I also enjoy mentoring junior designers and helping teams establish stronger UX practices.
I am particularly interested in roles where I can contribute to AI, SaaS, and product design challenges, especially those involving complex data, dashboards, and emerging technologies such as Web3.
Skills
Stakeholder ManagementAgileMentoringA B TestingScrumProduct DesignPrototypingDesign SystemsUX DesignCompetitive AnalysisUI DesignUsability TestingInteraction DesignWireframingResponsive DesignUX ResearchInformation ArchitectureUser FlowsCard Sorting
Experience
Led end-to-end product design for a B2B AI SaaS platform in semiconductor manufacturing, owning UX research, information architecture, and design-to-development delivery. Designed AI-native features including defect review dashboards, active learning flows, confidence scoring interfaces, and annotation tools. Built a scalable Figma design system and improved handoff efficiency through usability testing and heuristic evaluations.
Owned full-cycle UX/UI for a B2B fleet management SaaS platform, including GPS dashboards, route optimization, analytics, and iOS and Android apps for enterprise clients across MENA. Delivered measurable improvements in bounce rate, mobile engagement, retention, fuel cost reduction, and operational efficiency. Architected a cross-platform design system for web, iOS, and Android.
Led UX design delivery for enterprise mobile apps, web platforms, and B2B dashboards at a digital product design agency. Modernized legacy interfaces to WCAG 2.1 standards, increased user engagement, established UX research practices, and mentored junior designers.
Redesigned a customer self-service portal, reducing inbound support tickets and improving task completion time. Designed flows for subscription management, sign-up, renewal, and support tracking, while embedding usability testing and analytics into major design decisions.
Education
Google UX Design Professional Certificate, UX Design
Professional certificate focused on UX design foundations and practical product design skills.
Certificate, AI for Designers
Studied how to design effectively for AI-driven products and experiences.
Certificate, UX Research: Methods and Best Practices
Completed training in UX research methods and best practices.
Certificate, Design Thinking: The Ultimate Guide
Completed training in design thinking principles and application.
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