Chief Marketing Officer (CMO) | Marketing Director | Growth & Performance Marketing Leader

Led regional marketing strategy, positioning, and growth for an international B2B events producer across LATAM, Brazil, and Europe. Aligned branding, demand generation, performance marketing, CRM, public relations, email, web, social media, event communications, sales materials, and executive reporting with commercial objectives.

Built regional dashboards, UTM tracking, and measurement frameworks by region, channel, and event. Coordinated internal teams, agencies, and vendors; standardized processes through Notion and documentation; and supported communications for approximately 32 international events with 700 to 1,200 attendees each. Achieved 39.6% web traffic growth, 63% email marketing efficiency growth, 23% digital audience growth, and 25% social engagement growth globally.

Led digital marketing, growth, performance, and communications for fintech and e-business brands including Ya Dinero, Try Tiendas, Try GPS, Try Controller, and Data On across Colombia, Mexico, Brazil, and LATAM.

Managed Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads with advertising investments of up to USD 50,000 per month. Contributed to the acquisition strategy for Ya Dinero, a digital credit product with 3 to 5 million monthly visitors, integrating paid media, CRM, automation, content, PR, TV, radio, creative agencies, BI, web design, product, and sales alignment to improve qualified leads and CAC efficiency.

Led the marketing function for business consulting, advisory, and corporate training services. Developed digital communications and commercial support initiatives aligned with internal stakeholders and sales objectives.

Executed SEM, SEO, content, and digital communication strategies to strengthen brand positioning, campaign visibility, and demand generation for business programs and services.

Supported marketing, customer experience, promotion, and positioning strategies for business and digital education programs in Colombia.

Coordinated content, communications, and acquisition channels focused on prospect capture, program experience, and digital promotion initiatives.

Built progressive experience in community management, digital account management, paid advertising, content, design, public relations, and commercial coordination for multiple organizations in Bogotá, Colombia.

Planned online and offline sales strategies, brand management, and digital communications for audiovisual production and post-production solutions.

Master's Degree in Commercial Management and Marketing.

Specialization in Innovation and Project Management.

Professional degree in Advertising and Marketing.

Diploma in Digital Marketing.

Technical degree in Advertising and Visual Communication.