Led regional marketing, positioning, and growth strategy for an international B2B events producer across LATAM, Brazil, and Europe. Managed performance marketing, CRM, PR, email marketing, content, web, social media, event campaigns, and executive reporting. Implemented dashboards, UTM tracking, and measurement models by region, channel, and event. Coordinated internal teams, agencies, and vendors, and standardized marketing processes and documentation.

Led digital marketing, growth, performance, and communication strategies for fintech and e-business lines such as Ya Dinero, Try Tiendas, Try GPS, Try Controller, and Data On. Managed high-budget campaigns in Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads. Optimized acquisition focused on traffic, qualified leads, conversion, CAC, and investment efficiency. Coordinated agencies, vendors, BI reporting, CRM, automation, content, and commercial communication.

Led marketing for consulting, advisory, and business training services. Developed SEM, SEO, digital communication, and commercial support strategies. Strengthened brand positioning, campaigns, content, and demand generation initiatives while coordinating communication between marketing, sales, and internal teams.

Supported marketing, experience, and promotion strategies for business and digital training programs. Coordinated content, communication, and acquisition channels focused on lead generation, experience, and positioning.

Built progressive experience in community management, digital accounts, paid media, content, design, public relations, and commercial coordination. Planned online and offline sales strategies, brand management, and digital communication for audiovisual production and post-production solutions.