Juan Camilo Riao
Juan Camilo Riao

Chief Marketing Officer / Marketing Director

Open to offers · Member since 23 Jul 2026
Message
Location
Bogotá, Colombia
Desired salary
Unspecified
Work preference
Hybrid / Full Time
Experience level
Lead

About

Professional summary

I am a marketing leader with more than 13 years of experience driving growth, performance marketing, CRM, analytics, automation, BI, PR, content, and paid media across B2B and B2C environments.

I have led regional strategies for fintech, digital financial services, SaaS, e-business, education, and international B2B events across LATAM, Brazil, Mexico, and Europe, always with a strong focus on measurable business outcomes.

My background combines strategic vision with hands-on execution. I have managed acquisition, demand generation, funnel optimization, executive reporting, and marketing operations while aligning closely with sales and commercial teams.

I also have more than 5 years of experience leading teams, agencies, and vendors, building operating systems with Notion, CRM platforms, BI dashboards, SOPs, and AI-assisted workflows to improve delivery and performance.

I am especially comfortable in data-driven environments where CAC, ROI, ROAS, lead quality, and revenue growth matter. I enjoy turning complex marketing challenges into structured processes and scalable systems.

I am open to senior leadership roles such as CMO, Marketing Director, Head of Marketing, Growth Director, or Senior Marketing Manager, particularly in companies that value regional growth, operational excellence, and digital transformation.

Skills

47 capabilities

Tech stack & tools

Working toolkit

Collaboration

Communications

Design

Development

Experience

Career history

Chief Marketing Officer (CMO) CMS People / CMS Latam

Led regional marketing, positioning, and growth strategy for an international B2B events producer across LATAM, Brazil, and Europe. Managed performance marketing, CRM, PR, email marketing, content, web, social media, event campaigns, and executive reporting. Implemented dashboards, UTM tracking, and measurement models by region, channel, and event. Coordinated internal teams, agencies, and vendors, and standardized marketing processes and documentation.

Líder de Mercadeo y Trafficker / Performance Ads On Off Soluciones en Línea

Led digital marketing, growth, performance, and communication strategies for fintech and e-business lines such as Ya Dinero, Try Tiendas, Try GPS, Try Controller, and Data On. Managed high-budget campaigns in Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads. Optimized acquisition focused on traffic, qualified leads, conversion, CAC, and investment efficiency. Coordinated agencies, vendors, BI reporting, CRM, automation, content, and commercial communication.

Coordinador de Mercadeo Rincón Aguilar y Cía. S.A.S.

Led marketing for consulting, advisory, and business training services. Developed SEM, SEO, digital communication, and commercial support strategies. Strengthened brand positioning, campaigns, content, and demand generation initiatives while coordinating communication between marketing, sales, and internal teams.

Líder de Mercadeo y Experiencia CYMETRIA Group S.A.S. / NivelPRO

Supported marketing, experience, and promotion strategies for business and digital training programs. Coordinated content, communication, and acquisition channels focused on lead generation, experience, and positioning.

Marketing digital, publicidad y cuentas digitales Aprotech S.A.S., E-Leads Agency, IFRS Masters, Puchetty S.A.S.

Built progressive experience in community management, digital accounts, paid media, content, design, public relations, and commercial coordination. Planned online and offline sales strategies, brand management, and digital communication for audiovisual production and post-production solutions.

Education

Learning history

ENEB - Escuela de Negocios Europea de Barcelona

Maestría, Dirección Comercial y Marketing

Master's degree focused on commercial direction and marketing.

ENEB - Escuela de Negocios Europea de Barcelona

Especialización, Innovación y Gestión de Proyectos

Specialization in innovation and project management.

Universidad Los Libertadores

Profesional, Publicidad y Mercadeo

Professional degree in advertising and marketing.

Universidad Los Libertadores

Diplomado, Marketing Digital

Diploma in digital marketing.

Fundación Universitaria CIDCA

Técnico, Publicidad y Comunicación Visual

Technical studies in advertising and visual communication.

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