Guixiang li
Guixiang li

Digital Media & Gaming Professional

Open to offers · Member since 23 Jul 2026
Message
Location
Livermore, United States
Desired salary
Unspecified
Work preference
Remote Only / Full Time
Experience level
Mid

About

Professional summary

I am a digital media professional with a background in game design, content creation, and competitive gaming.

I earned a Master’s degree in Digital Media Management from the University of Southern California and a Bachelor’s degree in Computer Science with a focus on Game Design from UC Santa Cruz.

My experience includes creating educational gaming content, researching player behavior and market trends, and producing multimedia articles and videos for gaming communities.

I have managed the full content workflow from research and scripting to video production and publishing, and I have built a cross-platform audience of around 50,000 followers.

I enjoy turning competitive gaming insights into clear, engaging educational content that helps players understand gameplay, strategy, and updates.

I am comfortable working across content strategy, digital marketing, media analytics, and project coordination, and I also have hands-on experience with tools such as Wix, Google Analytics, Adobe Premiere Pro, Photoshop, After Effects, and Figma.

Skills

18 capabilities

Tech stack & tools

Working toolkit

Design

Languages & Frameworks

Experience

Career history

Gaming Media Contributor Independent

Researched player behavior, game updates, and competitive trends to create educational articles, strategy guides, and multimedia content for gaming communities. Published content across WeGame, Bilibili, TikTok, and other gaming communities to expand reach and engagement. Collaborated with editors and content teams to deliver timely, high-quality content aligned with game updates and platform objectives.

Gaming Content Creator Bilibili

Created educational gaming videos focused on gameplay analysis, strategy, and game updates. Managed the full workflow from research and scripting to video production and publishing. Built and managed a cross-platform gaming content brand with about 50,000 followers and over 5 million cumulative video views. Competed in Teamfight Tactics tournaments and translated competitive insights into educational content.

Education

Learning history

University of Southern California (USC)

Master’s Degree, Digital Media Management

Relevant areas included digital marketing, media analytics, content strategy, project management, and user research.

University of California, Santa Cruz (UCSC)

Bachelor’s Degree, Computer Science: Game Design

Developed multiple Unity and Phaser game projects focused on gameplay systems and user experience.

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