Senior UX Designer with 15+ years of experience delivering business-critical outcomes. Expert in leveraging analytics, user research, and cross-functional partnerships to drive product strategy and revenue growth. Proven track record of aligning product features with business objectives to reduce churn, optimize user workflows, and increase market competitiveness.
Led three strategic initiatives to reduce churn in the award management product through data-driven research. Improved scholarship application flow, simplified awarding workflows, and automated awarding with agentic AI to reduce support tickets and increase sales performance.
Helped redesign the HSA investing experience for novice users. Led Managed Account UX strategy and translated investment advice into actionable product experiences.
Led the UX team and designed apps and services used daily by hundreds of thousands of people. Worked on on-device activation, the Anywhere Messaging platform, and the Relay app experience.
Delivered efficient and usable digital solutions for large, complex projects, including digital strategy work for CCF.
Owned UX and UI for the product and contributed front-end development using HTML, CSS, JavaScript, and PHP. Collaborated with Engineering and Product Management and worked on analytics, social publishing, and subscription flow redesigns.
Designed online advertising strategies for major clients, focusing on landing page optimization, direct response banner ads, and email campaigns.
Associates Degree, Visual Communications
Studied visual communications in San Francisco.
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