I am a marketing professional with extensive experience leading brand development and category management across mass consumption, luxury, and B2B services.
I have built my career around designing commercial and brand strategies that drive growth, strengthen positioning, and improve market performance.
My background includes work in brand management, business consulting, product line strategy, and strategic alliances, with a strong focus on measurable results.
I have experience analyzing market trends, benchmarking competitors, managing inventories, and ensuring KPI compliance across channels.
I have also developed innovative business models and partnerships that increased demand, improved conversions, and expanded revenue streams.
I am comfortable working with interdisciplinary teams and collaborating with commercial, communications, and technical stakeholders to execute high-impact initiatives.
I am looking for opportunities where I can continue contributing to brand growth, commercial strategy, and business development in dynamic organizations.
Designed and executed the integrated marketing plan and brand positioning strategies. Supervised forecasting to ensure ideal inventory levels and supply continuity. Developed sell-out strategies and differentiated pricing policies by distribution channel.
Provided specialized consulting in commercial management, marketing, and digital marketing for multisector SMEs.
Developed a business model to improve the commercial capabilities of the technical team, achieving a 100% increase in sales and conversions. Led the digital channel strategy with communications, making it responsible for 35% of total category revenue.
Structured the contact center channel for B2B benefits, scaling from 0 to 400 monthly service redemptions in four months. Managed the creation of 22 new strategic partners, significantly increasing demand for Grupo Bolívar services.
Developed new products, led market and trend analysis, and generated new communication channels with partners to strengthen brand positioning.
Proposed BTL initiatives for different ministry programs, managed and optimized budgets, and served as a liaison between creative agencies and the ministry.
Kept the Moco de Gorila brand in the top 3 sales positions in its category nationwide. Led the creation of new brands and products based on market needs analysis.
Diplomado, Modelamiento de Datos, Analítica y Habilidades Digitales
Especialista, Innovación y Desarrollo de Negocios
Profesional, Marketing con énfasis en Publicidad
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