I am an executive with more than 15 years of experience in strategic communications, business development, and general management.
I have founded and led privately held organizations, taking responsibility for legal incorporation, corporate structuring, financial administration, operations, staff management, and commercial negotiations.
My background combines brand strategy with hands-on execution, allowing me to build businesses, standardize processes, and support sustainable growth across different industries.
I have directed high-impact projects in corporate, cultural, and service environments, coordinating multidisciplinary teams and managing budgets, vendors, clients, and strategic partners.
I am especially strong in brand positioning, communications strategy, operational control, and executive production, with a practical approach to scaling organizations and improving performance.
I work comfortably in Spanish and English, and I bring a business-oriented mindset focused on leadership, structure, and results.
Founded and led a fast-food company from incorporation through consolidation and scale-up. Managed legal and corporate structuring, staff hiring and training, operating manuals, budgets, cash flow, vendors, negotiations, and brand strategy.
Direct communications strategy and commercial coordination for a premium venue. Lead brand positioning, multidisciplinary team coordination, contract negotiation, and internal control process design.
Co-founded and executive-led a production company for cultural events and concerts. Responsible for organizational structure, production budgets, permits, logistics, artistic coordination, and team management.
Developed creative strategies, advertising campaigns, and commercial communications for local and regional brands. Managed client relationships and coordinated creative teams.
Professional Studies, Advertising & Strategic Communication
Professional studies in advertising and strategic communication in Guayaquil, Ecuador.
Advanced English Studies, English
Advanced English studies in Guayaquil, Ecuador.
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