I am a communications professional with more than 10 years of experience building brand and communication strategies for Latin American markets.
My background combines strategic thinking, narrative development, and end-to-end project management, with a strong focus on translating business objectives into communication platforms that connect with audiences.
I have led branding, internal communications, employer branding, and organizational change initiatives across regional and corporate environments, working closely with leadership teams and cross-functional stakeholders.
I have also managed creative teams and external agencies, and I am comfortable overseeing campaigns, media relations, executive communications, and digital content strategies from concept through execution.
A key part of my work has been connecting culture, reputation, and brand to create consistent and differentiated value propositions, especially in complex organizational contexts.
I bring experience in inclusive communication, gender and diversity topics, and employee experience, and I value communication as a tool for transformation, alignment, and engagement.
Directed end-to-end branding strategy for Argentina and Uruguay. Led a creative team of 18 to 20 people and managed relationships with media agencies, creative agencies, and influencers. Oversaw advertising campaigns, digital media performance, organic social media strategy, employer branding, and inclusive communication initiatives.
Designed and implemented internal communications and employer branding strategy for Argentina and Uruguay. Led change management projects, drafted executive communications, managed internal channels and corporate LinkedIn, and coordinated engagement initiatives and events.
Developed communication strategies for all areas of the company and supported change management during a corporate merger. Drafted institutional communications, created a leadership livestream series, and produced internal magazine and multi-platform content.
Edited and produced content for MSN portals across Latin America and led exclusive coverage and editing of the 2014 World Cup for the region.
Founded and led a consultancy focused on effective writing and strategic communication for companies and professionals.
Wrote news articles and journalistic content and liaised with news agencies.
MBA, Business Management
Master of Business Administration focused on business management.
B.A., Communication Sciences
Undergraduate degree in communication sciences.
Diploma, Gender and Feminist Movements
Diploma focused on gender and feminist movements.
Diploma, UX Writing
Training in UX writing.
Technical Degree, Journalism
Technical degree in journalism.
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