I am a marketing strategy and growth leader with more than 12 years of experience driving demand generation, brand positioning, customer journey optimization, and business growth across Latin America.
I have led multichannel campaigns, go-to-market initiatives, product launches, and performance marketing programs with a strong focus on measurable business outcomes.
My background includes working cross-functionally with Marketing, Sales, Product, Operations, Technology, and Analytics teams to deliver regional projects, manage budgets, and improve KPIs.
I have extensive experience in CRM, automation, digital channels, and data-driven decision-making, including tools such as Salesforce, Marketing Cloud, Google Analytics, Power BI, Jira, and Spotfire.
I bring a strategic and analytical perspective shaped by my background in Financial Engineering, which helps me connect marketing initiatives with commercial goals, ROI, and customer experience.
I am based in Bogotá and have built my career leading growth, branding, and digital transformation initiatives for companies across healthcare, education, media, and consumer sectors.
I am open to opportunities where I can continue leading regional marketing strategy, growth, and brand development with a strong focus on impact and execution.
Lead marketing strategy for health services, including positioning, demand generation, communication, audience segmentation, engagement, loyalty, omnichannel campaigns, strategic alliances, and cross-functional coordination with medical, commercial, and operational teams.
Designed and implemented regional branding, acquisition, and growth strategies for LATAM. Led go-to-market initiatives, customer journey optimization, performance marketing, CRM, automation, multichannel campaigns, product launches, and data-driven experimentation.
Led branding, performance, and demand generation strategies across business units. Managed segmentation, conversion optimization, lead generation, and cross-functional collaboration with commercial teams to drive growth and visibility.
Managed digital transformation, customer journey, and loyalty initiatives for corporate clients in Latin America. Built automated communication journeys, strengthened strategic partnerships, and supported B2B growth and retention.
Led digital adoption, customer experience, and channel optimization strategies. Implemented self-service platforms, automated communications, and data-driven initiatives to improve digital collection results and customer interaction.
Led content marketing, SEO, social media, and email marketing strategies for key accounts such as Johnson & Johnson Medical LATAM, PepsiCo, and Save the Children. Managed client relationships, multidisciplinary teams, and digital communication initiatives.
Led digital transformation and user experience projects for clients such as Bancolombia and Seguros Bolívar. Managed agile, cross-functional teams and delivered initiatives focused on CX, UX, customer success, and digital communication.
Ingeniera Financiera, Financial Engineering
Undergraduate degree in Financial Engineering.
Diplomado, Marketing Digital Estratégico
Diploma in strategic digital marketing.
Especialización, Gerencia de Mercadeo Estratégico
Specialization in strategic marketing management.
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