I am a commercial and operations professional with more than 25 years of experience in B2B sales, retail, marketing, business development, and regional and national management.
I have worked extensively in consultative sales, inbound and outbound prospecting, lead qualification, appointment setting, CRM follow-up, and closing high-value opportunities. I am comfortable working with complex sales cycles and adapting my approach to different industries and buyer profiles.
Throughout my career, I have led commercial teams of up to 50 people and managed retail operations across multiple stores, always focusing on KPIs, forecast, pipeline health, profitability, and customer experience.
I have developed key accounts and commercial relationships in sectors such as pharmaceuticals, food, mass consumption, fashion, printing, and packaging. I also have experience working remotely with markets in Mexico, the United States, Chile, and Ecuador.
My background combines strategic commercial leadership with hands-on execution. I have managed budgets, negotiated solutions, supported expansion initiatives, and contributed to the growth and retention of B2B and B2C customer portfolios.
I am currently open to opportunities where I can contribute with commercial leadership, business development, SDR, setter, and account management expertise in dynamic, growth-oriented environments.
Led B2B commercial strategy, market development, and KPI tracking for a national printing and paper conversion company. Drove portfolio growth through prospecting, account development, and recovery of clients. Managed sales budgets, gross margin, pipeline, quotations, and key customer follow-up to improve profitability and retention.
Worked remotely as SDR and digital setter for the Mexican market, handling inbound and outbound sales processes. Qualified leads, performed cold outreach, scheduled opportunities, and managed the full consultative sales cycle in CRM from lead research to presentation, objection handling, and closing.
Managed corporate accounts, consultative customer service, and B2B prospecting during a six-month part-time project. Defined commercial strategies and digital campaigns focused on demand generation and business relationship development.
Managed outbound B2B processes, including consultative attention to inbound leads, cold calling, cold emailing, decision-maker identification, and meeting generation for the closing team. Maintained CRM traceability across leads, activities, follow-ups, and opportunity stages.
Led a regional sales and medical visit team of up to 28 people. Strengthened key accounts and B2B chains through customer service, commercial advisory, personalized follow-up, and loyalty initiatives in the pharmaceutical channel.
Managed profitability and national channel expansion, coordinating operations, promotion, and marketing. Supported the acquisition and onboarding of new franchisees and contributed to the business model design for channel expansion.
Managed the 360-degree commercial operation of 9 stores, including sales force coordination, target achievement, service standards, customer attention, and operational control. Coordinated store setup, process standardization, and point-of-sale execution.
Managed regional commercial and administrative operations, sales budgets, B2B key accounts, consultative customer service, and public relations. Drove portfolio growth and led packaging development projects for large industrial clients.
Led the wholesale channel and national trade marketing actions. Developed markets and promotional campaigns, strengthening customer relationships and loyalty. Regionalized franchise-based campaigns for Bolivia.
Managed the self-service channel, sales projections, key account service, and point-of-sale execution. Led merchandisers and promoters to ensure coverage, display quality, and execution of sales plans.
Managed VIP clients and B2B business through personalized service, commercial advisory, positioning, and loyalty initiatives. Planned and executed promotional campaigns, events, and tastings to support sales and brand development.
Licenciatura, Comunicación Social
Undergraduate degree in Social Communication.
Diplomado, Creación y Gestión de Negocios
Diploma focused on business creation and management.
Diplomado, Publicidad y Marketing
Diploma focused on advertising and marketing.
Técnico Medio, Diseño Gráfico
Technical degree in graphic design.
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