About Me
I am a Senior Creative Director with more than 25 years of experience building strategic narratives for global tier-1 brands.
I have led multidisciplinary teams across world-class advertising networks such as Saatchi & Saatchi, Ogilvy, and Grey, combining creative excellence with a strong business perspective.
My background includes work across consumer goods, technology, telecom, automotive, banking, airlines, and pharma, where I have developed high-impact campaigns for mass markets and specialized niches.
I also have experience running an independent creative boutique, where I managed integrated communication and branding initiatives with a focus on measurable results and budget optimization.
My academic foundation includes an MBA in Sports Management from Barcelona, along with studies in advertising, marketing, and sports journalism.
I am passionate about strategic copywriting, brand storytelling, and leading teams to solve complex communication challenges with clarity and impact.
Skills
LeadershipTeam ManagementMarketing StrategyStorytellingAdvertisingBrandingBrand StrategyCommunication StrategyCreative DirectionArt DirectionLateral Thinking
Experience
I led the general direction of a creative boutique, managing integrated communication and branding for technology and consumer goods clients.
My work focused on strategic consultancy, measurable results, and creative budget optimization.
I combined creative leadership with business-oriented thinking to support client growth and brand positioning.
I directed creative strategy and execution across some of the world's most prestigious advertising networks.
I worked with elite client portfolios in consumer goods, tech and telecom, automotive, banking and finance, airlines, and pharma.
My responsibilities included campaign conceptualization, brand positioning, and leading multidisciplinary creative teams to deliver high-impact communication.
Education
MBA, Sports Management
MBA in Sports Management completed in Barcelona, Spain.
B.A., Advertising and Marketing
Bachelor's degree in Advertising and Marketing completed in Caracas.
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