Carlos Prieto

Senior Creative Director & Brand Strategist

Open to offers · Member since 24 Jul 2026

Message

Location: Venezuela

Desired salary: Unspecified

Work preference: Remote Only / Full Time, Contract, Freelance

Experience level: Senior

About

Professional summary

I am a Senior Creative Director with more than 25 years of experience building strategic narratives for global tier-1 brands.

I have led multidisciplinary teams across world-class advertising networks such as Saatchi & Saatchi, Ogilvy, and Grey, combining creative excellence with a strong business perspective.

My background includes work across consumer goods, technology, telecom, automotive, banking, airlines, and pharma, where I have developed high-impact campaigns for mass markets and specialized niches.

I also have experience running an independent creative boutique, where I managed integrated communication and branding initiatives with a focus on measurable results and budget optimization.

My academic foundation includes an MBA in Sports Management from Barcelona, along with studies in advertising, marketing, and sports journalism.

I am passionate about strategic copywriting, brand storytelling, and leading teams to solve complex communication challenges with clarity and impact.

Skills

11 capabilities

Experience

Career history

Independent Creative Director & Strategist Estación 3.0 Comunicaciones

Present

I led the general direction of a creative boutique, managing integrated communication and branding for technology and consumer goods clients.

My work focused on strategic consultancy, measurable results, and creative budget optimization.

I combined creative leadership with business-oriented thinking to support client growth and brand positioning.

Creative Leadership in Global Networks Saatchi & Saatchi / Ogilvy / Grey / Nolck

Dates not specified

I directed creative strategy and execution across some of the world's most prestigious advertising networks.

I worked with elite client portfolios in consumer goods, tech and telecom, automotive, banking and finance, airlines, and pharma.

My responsibilities included campaign conceptualization, brand positioning, and leading multidisciplinary creative teams to deliver high-impact communication.