Paid Ads Specialist

I am a paid ads specialist with more than three years of experience supporting agencies and managing campaigns for e-commerce brands, lead-generation businesses, and local companies across multiple industries.

I plan, launch, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and Pinterest Ads. I focus on creating campaigns that generate measurable returns rather than vanity metrics.

I use research, audience insights, creative testing, conversion tracking, and performance analysis to make informed optimization decisions. I monitor spend, revenue, ROAS, CPA, and MER to identify opportunities for improvement.

I take a system-based approach to advertising: I test relentlessly, scale what works, and quickly stop what does not. I also support conversion-rate optimization, marketing strategy, budget management, and A/B testing.

I value trust, transparency, and clear communication. I treat client budgets carefully, provide visibility into campaign performance, and stay involved in accounts through ongoing daily optimization.

I am based in Nepal and work primarily on Nepal Time, with flexibility for client calls and urgent needs. I am ready to provide a free audit of an existing advertising account or strategy before starting an engagement.