I am a growth marketing and performance marketing leader with 10+ years of experience building full-funnel acquisition systems across education, SaaS/B2B, e-commerce, and real estate.
I have led paid media strategy across Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, and Performance Max, with a strong focus on paid search, paid social, and measurable revenue growth.
My background also includes CRM, lifecycle marketing, lead routing, nurture campaigns, email marketing, and conversion rate optimization, with a consistent emphasis on connecting marketing activity to pipeline and revenue outcomes.
I have managed large-scale budgets, including up to $300K per month in paid media, and have supported growth initiatives that improved conversion rates, reduced CPA, and increased qualified lead volume.
I enjoy building systems that align marketing, sales, and operations, and I often work with tools and workflows that improve reporting, automation, and decision-making.
I am currently open to opportunities where I can lead growth, performance marketing, and marketing operations for teams that value data-driven execution and full-funnel thinking.
Owned full-funnel acquisition across Google Ads, Meta Ads, Performance Max, landing pages, CRM workflows, lead routing, and nurture for 200+ local markets. Drove 2,000+ qualified leads in 3 months through campaign optimization, creative testing, and funnel refinement. Improved conversion rate by 35% and supported 20% QoQ pipeline revenue growth.
Build full-funnel marketing operating systems connecting positioning, campaigns, CRM, landing pages, paid media, reporting, automation, and sales follow-up. Develop go-to-market strategies and campaign frameworks. Advise founders and leadership on positioning, funnel design, lead quality, sales process, and growth metrics. Implement systems with HubSpot, ClickUp, Supabase, n8n, APIs, and AI-assisted operations.
Managed paid media budgets up to $300K/month across Facebook, Instagram, Google Ads, and other performance channels. Improved conversion rates by 28% through retargeting strategy, audience segmentation, and creative testing. Reduced CPA by 20% by restructuring campaigns and reallocating spend to higher-performing segments.
Helped scale online education divisions from early-stage demand to thousands of students by improving acquisition, funnel structure, and lead management across multiple programs and offers. Built and optimized campaigns across paid search, paid social, email, landing pages, and CRM workflows. Created reporting connecting marketing activity to revenue outcomes.
Built a lifestyle apparel brand end-to-end, including brand story, product positioning, campaigns, content pillars, and e-commerce customer journey.
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